P&O Cruises kicks off re­tail cam­paign

Cruise Weekly - - News -

P&O Cruises has launched a ma­jor new mar­ket­ing push pro­mot­ing the tag line “Like No Place on Earth”.

The cam­paign is run­ning across TV, dig­i­tal and so­cial me­dia chan­nels, and fo­cuses on the cruise line’s “float­ing is­lands of wa­ter slides, cock­tails and ice cream”.

The push is be­ing sup­ported by P&O’s new Oh Buoy Sale, which in­cludes $1 de­posits and up to $450 of on­board spend­ing money for cruises de­part­ing from 11 Feb.

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