MSC campaign

MSC Cruises has launched its new The Sea at Its Most global marketing campaign, which will roll out across 30 countries through TV, print media, digital and social media channels.

The campaign video, aimed at showcasing the sea “at its most welcoming, adventurous, curious, spectacular, delicious, magical and unforgettable”, was filmed on board the MSC Bellissima while sailing the Mediterranean, and features an original score by Italian composer Ennio Morricone.

“We wanted to celebrate the wonders of the sea and to show how we can enable our guests to discover the world in a unique way on board our uniquely glamourous and modern cruise ships,” said MSC Cruises CEO Gianni Onorato.

The new campaign is part of MSC Cruises’ 10-year investment plan, launched in 2017, which will see 13 new ships introduced by 2027.

CLICK HERE to watch the campaign video.