Cre­ative Cruis­ing free white la­bel setup

Cruise Weekly - - Front Page -

CRE­ATIVE Cruis­ing has launched an of­fer to as­sist travel agen­cies through the COVID-19 pan­demic, waiv­ing set up fees for “white-la­belled” cruise web­sites and re­duc­ing monthly sub­scrip­tion costs for the re­main­der of 2020.

The of­fer is open to the first 50 travel agen­cies that sign up for a new site, and is avail­able to both ex­ist­ing and new Cre­ative Cruis­ing cus­tomers.

Gen­eral Man­ager Caro­line Hitchen (pic­tured) said she be­lieved tech­nol­ogy would help en­able agents to emerge from the other side of the pan­demic.

“We have seen the rise of tech­nol­ogy trends across all sec­tors in re­cent months, in­clud­ing con­sumers mov­ing more to­wards on­line shop­ping and dig­i­tal pay­ments.

“Build­ing the nec­es­sary plat­forms to sup­port our agents in an in­creas­ingly digi­tised world is es­sen­tial within the new par­a­digm we face,” she said.

Sav­ings un­der the of­fer equate to about $2,300 per site, with Hitchen say­ing al­though agents are cur­rently very busy pro­cess­ing re­funds, this is also an op­por­tune time to re­view and set up dig­i­tal plat­forms ahead of the up­turn.

The new web­sites from Cre­ative Cruis­ing fea­ture each agency’s own brand, logo and con­tact de­tails, with all en­quiries and book­ings made at­trib­uted di­rectly to the agent.

Clients can search for al­most 40,000 sail­ings from over 50 cruise lines, and also se­cure pack­ages with whole­sale air­fares and land con­tent.

The sites in­te­grate live book­ing API tech­nol­ogy and of­fers live cabin avail­abil­ity with in­ter­ac­tive deck plans along­side rich con­tent in­clud­ing videos, im­ages and facts about each cruise ship.

Hitchen said this month had seen in­ter­est re­turn­ing to the cruise mar­ket, par­tic­u­larly from those who have fu­ture cruise cred­its wish­ing to se­cure 2021 trips.

“Those that have cruised be­fore are keen to book again and our cruise line part­ners are of­fer­ing ex­tremely flex­i­ble terms to sup­port these new book­ings.”

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