Gwyneth to join goop cruise

GOOP and Celebrity Cruises are set to go “Beyond” this year, with the line bringing back the exclusive wellness retreat sailing, goop at Sea ( CW 13 Jan 2020), with special guest, goop founder Gwyneth Paltrow (pictured).

This time, goop at Sea will cruise aboard the brand-new Celebrity

Beyond, which the line took delivery of earlier this month ( CW 12 Apr).

The nine-night Italian Riviera & &rance sailing will depart from Barcelona on 24 Sep, and will feature a variety of exclusive programming curated and hosted by goop, including a live interview hosted by Paltrow with a top wellness expert͖ several interactive practitioner-led sessions͖ nourishment through exclusive pop-up experiences such as tastings, product trials, massages, and more͖ and goop-curated gifts and surprises.

Celebrity has also further extended its partnership with goop to now offer a selection of the brand’s signature products on board Beyond.

Paltrow will continue as Celebrity’s Wellbeing Advisor, a collaboration first announced in Apr 2021͖ and she and the goop team will also continue to curate innovative wellness offerings for the cruise line’s ships.

These will include on-demand wellness classes on stateroom televisions, a custom detox smoothie, and fitness tools for guests of AquaClass staterooms.

There will also be a fully immersive, next-level wellness experience, which will be taken further on Beyond with the new Aqua Sky Suites, featuring floorto-ceiling ocean views, private verandas, luxurious bedding, and other wellness amenities.

“Our partnership with Celebrity Cruises has been focused on the intersection of exploration and wellness,” explained goop’s VP of Content Kiki Koroshetz.

“We’ve been fortunate to bring some brilliant experts and teachers onboard, literally, and this new adventure - a mix of discovery and restoration—will be a wholly unique experience.”