Take our breath away!

THE health and safety of passengers and crews is Princess’ top priority... except for this week, with the line taking a number of Australian travel advisors to the “danger zone” during Top Gun: Maverick movie nights.

Agents previewed the followup to the 1986 action film Top Gun with Australia’s first D-BOX immersive cinema experience, as well as new musical biopic Elvis, at events across Sydney, Brisbane, Melbourne, Perth, and Adelaide, .

Princess saw an opportunity to promote its line of smart ships alongside the new D-BOX motion technology, which allows guests to synchronise the movement of their seat to the content and audio observed in the cinema.

The technological crosspromotion comes as the entire Princess fleet is now MedallionClass enabled.

“For many agents, this was their first time experiencing this level of technology in cinema, and most will have the same sense of awe once they experience MedallionClass on board, making holidays with Princess more simple, effortless, personalised and connected,” said Senior Director of Marketing, Sales & Service Nick Ferguson.

With cruise returning - not to the screens, but to the high seas - the line also engaged with agents to build excitement for Coral Princess, which recently set sail for her inaugural winter season from her new homeport of Brisbane (CW 17 Jun).

Pictured flying fully inverted is the sales team David Craven, Brett Wendorf, and Helen Mezzen.