Princess celebrates love
TONIGHT’S screening of the first episode of The Real Love Boat reality TV series is “product placement on steroids,” according to Princess Cruises Senior VP Asia‐Pacific, UK and Europe, Stuart Allison.
During a special preview event at the Carnival Australia HQ in Sydney last night, Allison told
CW the Channel 10 show is going to be good for the overall cruise category, appealing to a broad range of viewers and showcasing not just the ship but also a host of Mediterranean des na ons.
The show, filmed aboard Regal Princess, features TV personality Daniel Doody along with Hannah Ferrier from Below Deck and The Voice host Darren McMullen, along with a dozen eligible Aussie singles searching for love.
Described by Princess Cruises President John Padge (CW 16 Sep) as featuring elements of The Bachelor and The Amazing Race, there’s also a US version of The Real Love Boat which has similarly been created in partnership with Princess Cruises.
Allison said the opportunity to showcase cruising to a mass audience via the show was amazing, given what the sector has been through during the COVID-19 pandemic.
“If it gets a whole new genera on of people thinking of cruising, and after the last two years when cruise lines really haven’t been talking to audiences in Australia, to get a burst of this for the next couple of months, that really is incredible,” he said.
The unmissable first episode screens tonight in Australia at 7.30pm on the Ten Network - see page four for lots of pics from last night’s launch party.