CLIA kicks off ‘23 membership drive
CRUISE Lines International Association’s (CLIA) 2023 program will support travel advisors in cruise’s renaissance, as the organisation kicks off its membership drive for next year (CW 26 Oct).
Offering bonus rewards, live events, and an award-winning education program, 2023 CLIA memberships are now available to existing and new members, and will focus on providing skills and insight to help advisors grow their business.
Back for next year will be CLIA’s Travel Agent Rewards Program, which will provide members with bonus commissions and other rewards when making bookings with member cruise lines.
The scheme will offer rewards with a combined indicative value of over $1,500, meaning advisors can potentially recoup the cost of their membership many times over, CLIA believes.
The 2023 program will also provide more live events, including the annual Cruise360 conference, and the travelling education program CLIA LIVE in key cities throughout next year.
The Association is also reviving its Cruise Industry Awards, which will honour the region’s most dedicated advisors at a gala dinner in Sydney.
Education will also be a key focus next year, with an extensive range of professional development options to ensure CLIA advisors excel as cruise specialists.
The Association was honoured earlier this month at Australia’s National Travel Industry Awards, where it received the award for Most Outstanding Travel Industry Training Institution (CW 17 Oct).
CLIA Managing Director for Australia & New Zealand Joel Katz said the membership program had been designed to offer the best possible support to CLIA members as the industry worked to accelerate its recovery.
“All our services are designed to give CLIA members the best support, education and benefits we can, so they emerge stronger and more knowledgeable as the travel industry recovers,” he said.
“CLIA agents have always been among the most successful agents, and our aim is to help them stand out even more as industry leaders.”
Cruise’s revival in Australia has come after a long and hardfought campaign by CLIA and the sector as a whole, Katz endorsed.
“Having raised our voice and lifted public understanding of the benefits of cruising, we want to maintain the momentum and help build further support across our region,” he said.