Retail To Get You Moving
The incremental process of building fitness has been interpreted through a kinetic retail installation by Shanghai’s Sò Studio. For the Hangzhou store of sports brand Peu à Peu (which translates from French to ‘little by little’), Sò Studio makes reference to the physics of sports: stretch, release, plasticity, elastic force, and so on. The designers devised a racking system that doubles as the framework for a series of slow-moving reflective spheres inspired by artist Jeff Koons’ balloon series. The up and down operation of a robotic arm drives the movement of the spheres along the framework. A roll of rubber sheeting (like that used to make gym mats) is belted to a column, pinching volleyballs in between. And a robotic arm constantly taps a large foil bag symbolising a potato chip packet – a motivational nod to the calories that are crushed during a workout. Photo by Yuhao Ding.