THE INDUSTRY INSIDER ONES TO WATCH

D2D Cycling Clothing

D2D’s aim is to provide high quality cycling apparel at sensible prices. Whereas many brands appear to charge as much money as they can get away with, our philosophy is somewhat different. We endeavour to do the complete opposite and keep prices lower. Proudly independent, run by cyclists, for cyclists. d2dcyclingclothing.co.uk

CES Sport

CES Sport are a Welsh company born in late 2016 with the aim of making quality carbon wheels at an affordable price. Their range of UCI-approved wheels are available in a variety of depths and prices start from as little as £575. info@ces-sport.co.uk ces-sport.co.uk

Rawvelo

At Rawvelo our mission is simple – to provide the cleanest, healthiest and best tasting organic sports nutrition products on the market – No compromise. Using the highest-quality natural ingredients we create products designed for people who are as passionate about the food they eat as the sport that they do. rawvelo.com

Squire Inigma BL1 takes gold

Squire Inigma BL1 is the world’s first Bluetooth D-lock to achieve a Sold Secure Gold rating, the highest level of bicycle attack testing. This clever keyless bike lock lets you lock and unlock your bike via smartphone app. And it’s super-secure with advanced electronics for the highest encryption level. Toughness is guaranteed from historic Squire. 01902 308050 squirelocks.co.uk

Roux Bikes

GECKO – Roux designers have embraced the latest changes in bikes for younger riders and use parts specific to their needs. Short reach brake levers, low stand over frames, lightweight materials, fast rolling tyres, narrow handlebars, are all examples of the attention to detail you will find on new Roux junior products. 01827 331099 rouxbikes.co.uk

NorthRoad Cycles

The UK’s newest bicycle brand, offering affordable aspiration for discerning cyclists. Our range of carbon fibre framed cycles can be personalised to suit the individual. From paint to saddles to groupsets, we accommodate our customers’ needs. The range includes: an aero road bike, a full-on TT bike, a gravel bike and a sportive bike. We have something for everyone. northroadcycles.com twitter.com/northroadcycles