LEMOND R&D
We talk to one of the design talents behind the new LeMond bikes, Brandon Sincock
“We wanted to create a series of bikes that would appeal to a wide range of people, not just traditional cyclists.!So, the challenge was to sculpt carbon fibre to create a clean, inviting design: a bike with characteristics such as warmth, simplicity and fun.!And we wanted to make sure it was beautiful as a bike first, electric or not.!
“Clean integration was certainly a conscious decision when developing the bike, but it wasn’t inspired by high-end race bikes. It was quite the opposite.!We started with the premise that the market for electric bikes reaches much wider than the hardcore cycling community, so Xxxx the xxxx goal was to create something nonxxxx xxxx xxxx
intimidating, with reduced visual clutter.! xxxx xxxx xxxx xxxx xxxx “Those xxxx who know him know that ride xxxx position xxxx xxxx and road feel are a passion for Greg; he’s been studying cycling ergonomics for decades.!There’s wisdom that comes from riding that many miles on that many bikes, faster than the rest of us.!He advises the geometry for every bike that’s being developed at LeMond, racing or comfort.!It’s fascinating to hear his personal experience. Do you know he now feels that incorrect crank length actually slowed him in the ’89 Tour?!He believes we should all be on shorter cranks, and it’s hard to dispute someone with that much yellow in his wardrobe.
“There’s not a curve, a fastener, a detail on this bike that Greg hasn’t obsessed over for the last two years.!Greg has a sincere, almost obsessive, passion for every aspect of cycling, from materials to ergonomics, aerodynamics to design.!He travels extensively, looking for ways to leverage technology from other markets to improve some aspect of making bikes.!He’ll earnestly debate bottom bracket drop and ply layup schedules for hours. Greg’s famously particular about fit and touch points: we’ve gone through so many iterations of handlebar sweep and rise that our 3D printer practically has smoke coming out of it.!The bikes are better for it.
“The design and integration is a result of viewing these bikes through noncyclist’s eyes, approaching it as more of a product-design challenge than a cyclingtechnology one.!Regarding cost, a primary goal is to develop new ways to build with composites that will change how bikes are made, as well as to o"er the benefits of carbon fibre at all price points.”