JUMP ON JUMP IN

Introducing the new Zwift Hub smart trainer, which ensures getting started on the platform has never been easier

Want to give Zwift a go but don’t know where to start? The good news is that the global online fitness platform’s immersive cycling playground has just become more affordable and easier to access with the launch of the new Zwift Hub, which costs £449 including a preinstalled cassette.

Zwift Hub is set to unlock the fully immersive experience of riding on Zwift, simulating Zwift’s virtual terrain with uncanny realism, bringing the outdoor cycling experience indoors. Whether performing structured workouts in ERG mode, training with power for the first time, or riding the steepest gradients on Alpe du Zwift, Zwift Hub’s wheel-off design ensures that cyclists enjoy smooth and instantaneous resistance changes to match what they see on the screen, allowing them to focus on the ride.

Unique for the market, Zwift Hub will ship with a cassette pre-installed (8, 9, 10, 11 or 12-speed Shimano/ SRAM) at no extra cost. You’lll be able to specify the number of gears you require at checkout, meaning Zwift Hub will ship with everything needed to take that first ride in Watopia in minutes. MARKET DISRUPTOR With its rock-solid design, Zwift Hub delivers a smooth and realistic ride experience and one that won’t upset the neighbours. Even at high speeds, it’s whisper quiet. For those using AppleTV, meanwhile, Zwift Hub is able to act as a Bluetooth bridge for your heart rate monitor, freeing up an additional Bluetooth connection that will enable you to pair another accessory with Zwift.

“There’s no doubt that Zwift Hub is going to disrupt the market, and we think that’s great news for the customer,” says Eric Min, Zwift’s CEO and co-founder. “Getting set up on Zwift hasn’t been an easy process, as it can be hard to know exactly what equipment you need to Zwift. Zwift Hub will help us deliver our mission to make more people, more active, more often by making it both easier and more affordable to get set up on Zwift.” BEST SEASON YET For both Zwift newcomers and existing riders, a host of in-game updates will be arriving this autumn, including one within the expanded Pace Partners function that gives Zwifters the ability to join an alwayson group ride for a social workout at a variety of paces.

There’s also the all-new HoloReplay feature that allows Zwifters the chance to compete against a ghost of their previous PBs, giving a personalised competitive element to their riding to help Zwifters gain a better understanding of correct pacing for any given segment in the game.

You can also expect to see new functions in the Route Based Workouts, which provide an alternative to FTP-based training and offer a more accessible pathway into structured training on the platform. The Route Based Workouts use Zwift’s terrain and marked segments to create a structured workout plan, allowing for a mix of different efforts. NEW RACE SERIES Also new this season is ZRacing, a thematic monthly race series that will deliver always-on, easy-toaccess competition. A new stage will run each week, and those taking part will be able to earn a monthly badge. ZRacing is designed to fit with a rider’s schedule, allowing Zwifters to warm up, race and then cool down in under one hour. Also look out for Timetrial updates and a new map of the Urukazi world. Zwift Hub is available for purchase in the UK on

Zwift.com. For more info, head to zwift.com/hub

“Zwift Hub is set to unlock the fully immersive experience of riding on Zwift, bringing the outdoor cycling experience indoors”