Catch­ing on to a new beat

Mackay event com­pany Th3 Catch Up is mak­ing waves in the mu­sic in­dus­try

Daily Mercury - - NEWS - RAINEE SHEPPERSON Rainee.Shepperson@dai­ly­mer­cury.com.au

MU­SIC, mates, mo­ments – this is the slo­gan that per­fectly en­cap­su­lates what lo­cal event com­pany Th3 Catch Up is all about.

Cre­ated by Mackay DJ Cory Geisler, the com­pany holds reg­u­lar events show­cas­ing the tal­ent of lo­cal DJs and renowned na­tional and in­ter­na­tional artists.

The idea for Th3 Catch Up first came about af­ter Geisler saw a need for some­thing fresh and new in Mackay’s club­bing scene.

“I’ve worked in clubs for quite a while, and I started to get very tired of the repet­i­tive ra­dio mu­sic that was al­ways played,” Geisler said.

“Mu­sic is one of my big­gest pas­sions and is some­thing that helps me ex­press how I feel.

“I felt like there were a lot of peo­ple like me who needed a way to ex­press them­selves with­out the rules and reg­u­la­tions that some clubs have.

“I came up with the idea of Th3 Catch Up, mean­ing ev­ery­one comes to­gether to catch up, and I use that as a plat­form to ed­u­cate peo­ple and ex­press the mu­sic of the artists that in­flu­ence me.”

Geisler goes to great lengths to en­sure each catch up is one to re­mem­ber, sourc­ing DJ’s from around the world to play at his events.

One of his main goals is to en­hance and en­rich the House genre of mu­sic in Mackay.

“I try and se­lect artists that are house­hold fig­ures in the House in­dus­try,” Geisler said.

“All of the over­seas artists that I book are peo­ple that have in­spired me along the way, and what bet­ter way to get fur­ther in­spired than to have them play right here.”

Tak­ing care of home-turf artists is equally im­por­tant to 27-year-old Geisler.

“We have about six lo­cal res­i­dents who play for Th3 Catch Up,” he said.

“Those guys are the most renowned up and com­ing artists in the re­gion.”

The first catch up event was held in 2016 and since then the com­pany has grown im­mensely. There is now a solid base of reg­u­lar ticket buy­ers and events al­most al­ways sell out. Geisler said the pop­u­lar­ity of the event came down to the con­stant changes his team are mak­ing to keep each and ev­ery catch up fresh and ap­peal­ing.

“We are al­ways try­ing to pro­vide new ex­pe­ri­ences, we don’t ever want to be­come stale,” he said.

“We’ve used about four or five dif­fer­ent venues over the years and choose them based on the vibe we think they will bring.”

Over the week­end, The3 Catch Up held their first day­time event.

Tick­ets sold out and the rooftop of Mo­jos bar was packed.

“We had a re­ally great re­sponse, peo­ple are thank­ing us for pro­vid­ing some­thing dif­fer­ent,” Geisler said.

“Mackay needs a di­verse mu­sic scene, not just the same thing ev­ery night. I think that’s why our events have been so suc­cess­ful.”

Geisler doesn’t class him­self as an en­tre­pre­neur as such. His busi­ness is sim­ply a way of shar­ing his pas­sion with his com­mu­nity and the world.

“I don’t re­ally like the busi­ness

‘‘

WE ARE AL­WAYS TRY­ING TO PRO­VIDE NEW EX­PE­RI­ENCES CORY GEISLER

side of things,” he said.

“Ob­vi­ously you can’t run at a loss, but I just do what I do be­cause I love it.

“This is the only thing that makes me happy.”

Geisler started out as a DJ about six years ago and was in­spired by the di­verse mu­sic scene he dis­cov­ered while liv­ing in Mel­bourne. The end goal for the artist and en­tre­pre­neur is sim­ply to share his mu­sic with the world, whether that be in Aus­tralia or over­seas.

Photo: Stu­art Quinn

PAS­SION PROJECT: Mackay DJ and busi­ness owner Cory Geisler pic­tured at Mo­jos.

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