Queens­land dairy con­fer­ence.

Dairy News Australia - - NEWS -

THE QUEENS­LAND dairy in­dus­try has re­ceived $550 000 from the State Gov­ern­ment to pro­duce a ‘Fair Milk logo’ pi­lot scheme. The money is part of a fund­ing pack­age of $960 000 for mar­ket­ing strate­gies to help con­sumers make bet­ter-in­formed de­ci­sions when they buy milk. Queens­land Agri­cul­ture Min­is­ter Bill Byrne said the fund­ing pack­age would “as­sist farm­ers and small lo­cal milk pro­ces­sors to im­prove their mar­ket­ing and la­belling cam­paigns.” “While the Queens­land Gov­ern­ment is not in a po­si­tion to set fair milk prices, it is im­por­tant for con­sumers to un­der­stand where their money is go­ing and how it will sup­port lo­cal dairy farm­ers,” he said. The $550 000 will be pro­vided to the Queens­land Dairy­farm­ers Or­gan­i­sa­tion over three years to de­sign and im­ple­ment the pi­lot scheme. The fund­ing came after the ini­tial ‘Fair Milk Logo’ Bill moved by the Kat­ter Australia Party (KAP) failed to pass through par­lia­ment. QDO Pres­i­dent Brian Tess­mann said that while the QDO would have pre­ferred the orig­i­nal Bill moved by the KAP to pass through par­lia­ment into leg­is­la­tion, the fund­ing would “go a long way in help­ing in­dus­try de­velop its own logo”. “The vol­un­tary ‘Fair Milk Logo’ that will be de­vel­oped by QDO will be used to help con­sumers play their part in help­ing Queens­land farm­ers as they con­tinue to strug­gle un­der the im­pacts of un­sus­tain­able $1 litre milk. “Peo­ple have con­sis­tently asked what milk they should buy to sup­port our lo­cal dairy farm­ers. While QDO en­cour­ages them to buy branded milk, the ‘Fair Milk Logo’ will be a clear in­di­ca­tor right on the bot­tle. “The real chal­lenge starts now for QDO to work con­struc­tively with our farmer mem­bers and the pro­ces­sors to make this ‘Fair Milk Logo’ a re­al­ity. QDO ran an ‘I Buy Branded Milk’ cam­paign, which Mr Tess­mann was well sup­ported by Queens­land con­sumers. A fur­ther $290 000 in fund­ing was al­lo­cated to the Of­fice of Small Busi­ness to as­sist small pro­ces­sors and farm­ers di­ver­sify their prod­uct range, and bet­ter de­velop their mar­kets with im­proved brand­ing and mar­ket­ing. It has been tasked with de­vel­op­ing tai­lored men­tor­ing sup­port ser­vices and work­shops in con­junc­tion with key stake­hold­ers, and ex­pand the Gov­ern­ment’s Go Lo­cal cam­paign, to sup­port Queens­land busi­nesses in the dairy in­dus­try and com­ple­ment the ‘Fair Milk Logo’ scheme.

David Kucks, Quinalow, Rox­ley Ehrlich, Ev­er­green, and Ross Rosen­berger, Sil­ver­lea, at the QDO con­fer­ence in Toowoomba last month.

Ja­son Weare, Par­malat, with Par­malat sup­pli­ers Scott Menk­ins, Ros­alea Plains, and Ge­off Tacey, Kin­garoy, at the QDO con­fer­ence in Toowoomba.

Colin Kahler, Gee­ham, Mary McInnes, Rad­ford, QDO vice-pres­i­dent Ross McInnes, Cor­rie Hayden, Pil­ton, and Jim O’Dono­hoe, Hirst­glen, at the QDO con­fer­ence.

Tony Bur­nett, DFMC, with WEny and David Jones, Ke­nil­worth, at the QDO con­fer­ence in Toowoomba.

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