We must seek, seize all avail­able op­por­tu­ni­ties

Deniliquin Pastoral Times - - NEWS -

There are presently strong sec­tors and weaker sec­tors in our lo­cal econ­omy.

Thanks to poor gov­ern­ment pol­icy, parts of the agri­cul­tural sec­tor are hav­ing a dif­fi­cult time and this does not look like chang­ing any time soon.

On the other hand, gov­ern­ment in­fra­struc­ture money — pri­mar­ily from merger funds — is pro­vid­ing a boost as we see a range of de­vel­op­ments tak­ing place.

There are also so­lar farms about to be built through­out the re­gion which will pro­vide a tem­po­rary jobs boost.

An­other in­dus­try ex­pe­ri­enc­ing a surge is tourism — the vis­i­tor econ­omy as it is now termed in bu­reau­cratic cir­cles — with in­creas­ing num­bers of do­mes­tic and in­ter­na­tional tourists vis­it­ing the Rive­rina and Mur­ray re­gions.

It is im­per­a­tive that De­niliquin and dis­trict con­tin­ues the good work that has been done in this sec­tor to en­sure we ‘ride on the coat-tails’ of the present surge.

The for­mer De­niliquin Coun­cil in­tro­duced a con­tro­ver­sial levy which was used to gen­er­ate ad­di­tional gov­ern­ment fund­ing to pro­mote our area.

De­spite the op­posi- tion from some quar­ters this was an un­equiv­o­cal suc­cess and led to recog­ni­tion at last year’s NSW Tourism awards with a bronze medal in the Des­ti­na­tion Mar­ket­ing cat­e­gory.

We need to con­tinue the mo­men­tum from this cam­paign with on­go­ing pro­mo­tion, in par­tic­u­lar across re­gional tele­vi­sion and at var­i­ous tourism and leisure shows, high­light­ing what our dis­trict has to of­fer.

It is also im­por­tant that we con­tinue at­tract­ing new events, as well as main­tain­ing those which al­ready ex­ist.

The Ute Muster, Fish­ing Clas­sic and a host of other smaller events are well en­trenched on our cal­en­dar, but we can­not rest on our lau­rels.

From De­niliquin’s per­spec­tive it was dis­ap­point­ing to miss out on the Na­tional Darts Cham­pi­onships, which was pro­moted as a pos­si­ble out­come of the Sports Mar­ket­ing Strat­egy un­der­taken sev­eral years ago.

Mur­ray River Coun­cil, in more re­cent times, un­der­took its own Sports Mar­ket­ing Strat­egy with the same com­pany and ap­pears to have beaten Deni to the punch with the darts cham­pi­onships, re­cently an­nounc­ing they will be held in Moama this year.

Per­haps it is an ap­pro­pri­ate time to wipe the dust off the lo­cal sports mar­ket­ing re­port and see what else is avail­able.

De­niliquin and dis­trict boasts out­stand­ing sport­ing in­fra­struc­ture for a com­mu­nity of our size, so were sure there must be more op­por­tu­ni­ties.

But this is just one area that presents po­ten­tial in the vis­i­tor econ­omy.

There are many more and in re­cent years our re­gion has had out­stand­ing suc­cess in at­tract­ing our share of this im­por­tant mar­ket.

En­sur­ing we con­tinue this good work needs to be a fo­cus in 2019.

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