Canon Am­bas­sadors and the lenses they can’t shoot with­out

Lead­ing pro pho­tog­ra­phers re­veal how they cap­ture world-class im­ages us­ing Canon lenses

Digital Camera World - - PHOTO PROJECTS -

Ev­ery photographer has a go-to lens that’s a per­ma­nent fix­ture in their kit bag. Whether they’re shoot­ing wildlife, sports, por­traits, or any other kind of pho­tog­ra­phy, the qual­ity and re­li­a­bil­ity of the lens is para­mount to suc­cess.

In the field, in some­times chal­leng­ing con­di­tions, pro­fes­sion­als need a lens they can de­pend on to de­liver pre­ci­sion aut­o­fo­cus, speed and weather seal­ing to truly make the dif­fer­ence be­tween cap­tur­ing an iconic im­age and a wasted op­por­tu­nity. Pro­fes­sional pho­tog­ra­phers of all stripes nat­u­rally turn to Canon’s L-se­ries lenses for their ex­cel­lent qual­ity and re­li­a­bil­ity.

That won’t be a sur­prise to any­one who knows any­thing about lens man­u­fac­tur­ing. With sci-fi style ro­bots, fault-hear­ing engi­neers and anti-static shoes, Canon’s Ut­sunomiya lens fac­tory is a hot­bed of in­no­va­tion and pre­ci­sion. Canon’s L-se­ries lenses are known glob­ally for their pro­fes­sional-qual­ity build and sharp re­sults, but to pro­duce such out­stand­ing lenses re­quires im­pres­sive crafts­man­ship, at­ten­tion to de­tail – and a few sur­pris­ing prac­tices. These in­clude the hand-test­ing and cal­i­brat­ing of ev­ery Canon L-se­ries 16-35mm lens – not just the sam­ples – en­sur­ing that each lens meets the high stan­dard ex­pected.

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