Canon Ambassadors and the lenses they can’t shoot without
Leading pro photographers reveal how they capture world-class images using Canon lenses
Every photographer has a go-to lens that’s a permanent fixture in their kit bag. Whether they’re shooting wildlife, sports, portraits, or any other kind of photography, the quality and reliability of the lens is paramount to success.
In the field, in sometimes challenging conditions, professionals need a lens they can depend on to deliver precision autofocus, speed and weather sealing to truly make the difference between capturing an iconic image and a wasted opportunity. Professional photographers of all stripes naturally turn to Canon’s L-series lenses for their excellent quality and reliability.
That won’t be a surprise to anyone who knows anything about lens manufacturing. With sci-fi style robots, fault-hearing engineers and anti-static shoes, Canon’s Utsunomiya lens factory is a hotbed of innovation and precision. Canon’s L-series lenses are known globally for their professional-quality build and sharp results, but to produce such outstanding lenses requires impressive craftsmanship, attention to detail – and a few surprising practices. These include the hand-testing and calibrating of every Canon L-series 16-35mm lens – not just the samples – ensuring that each lens meets the high standard expected.