Why buy when you can hire?

It’s cheaper than spending thousands on kit you use rarely

Video cameras and lenses are expensive investments, especially if you’re only going to need them a few times a year, so why not hire your gear instead? We did…

We got the Sony Alpha 7 III and 24-70mm f/2.8 for our group test from hireacamera.com on a oneweek rental – time for us to give it a proper test and more than long enough for a video shoot. Hiring makes a lot of business sense because you’re not tying up capital in rarely used equipment, and it’s much easier to account for rental charges when costing a job than it is to try to factor in long-term depreciation for your own gear.

For the rest of us, camera hire is a straightforward way to try out equipment before buying it, or to get our hands on gear we could never afford to buy outright. You can use www.hireacamera.com to check for equipment, availability and prices; there’s a network of click-and-collect locations to pick up equipment.