Watch yourself grow with social media

Instagram played a big part in getting Ben’s photography to a wider audience. Having started out a decade ago with a Nikon DSLR, Ben taught himself photography – “There was a lot of growing,” he laughs – and through shooting behind-the-scenes images of a music video, teamed up with a group of make-up artists and models, “creating art for the love of photography”.

Harness the power of Instagram

Ben followed a period of shooting “christenings, weddings… everything” by building up a portfolio of architecture and street images, and posting a shot every day on Instagram. Things took off from there, and Nikon started noticing the images that Ben was tagging them in; he signed up with Nikon Pro Services before becoming one of the brand’s Z Creators.

“Social media is one of the most important things you can do right now,” says Ben. “If you’re trying to grow and you’re not doing social media, I don’t know what you’re doing. Social media can become a business in its own right.”