HOW TO MARKET YOUR NFTs

As with any photography, the big question is how do you market your work? The answer is no different in the NFT space. The arena is still in its infancy, so it’s hard to be sure of the best practices at this stage. Personally, I will only be minting my best images and keeping an air of exclusivity around my work by not flooding the market. As collectors are in general collecting pieces based on the artist rather than the single image, you will need to find your voice and get yourself in front of potential collectors.

The main spaces for NFT collectors and artists to interact is on Discord or Clubhouse groups, while Twitter has become the social media space for marketing and general interactions. It’s important to be genuine and not just use these groups for ruthless self-promotion. I have also seen some photographers offering prints or even monitors pre-loaded with the NFT along with each sale, so there is definitely scope for bringing traditional marketing tactics into this digital space.