Associate smoking with negative emotions.

Most people associate the drag of a fag with escapism or relief. I try to get my smoker patients to literally tell themselves how horrible smoking is and how it’s killing them during every puff they take. Just in case the ad campaigns and fear tactics aren’t working, you are now insisting that your brain make a negative association with cigarettes, and soon it will stop craving what it knows to be negative.

Researchers at Duke University Medical Centre found that just seeing someone smoking soon after quitting puts enormous strain on your willpower and exponentially increases the chance of relapse. 5.