DNA Magazine - - POLITICS - more: JK Place Roma rates start at €600 per night.

It’s not typ­i­cal for new ho­tels to open in the cen­tre of Rome, but JK Place Roma isn’t your typ­i­cal ho­tel. Michele Bo­nan is the leg­endary cre­ative brain be­hind the Eter­nal City’s new lux­ury “res­i­dence”.

Af­ter eight years search­ing for the per­fect place to build his third ho­tel, JK Place founder and as­tute hote­lier Ori Kafri chanced upon a di­sheveled 19th Cen­tury palazzo close to the Univer­sity Of Rome. Nes­tled in a side street, his­tor­i­cally rel­e­vant and only a stone’s throw from the Span­ish Steps – the prop­erty was ev­ery­thing he was look­ing for.

As with JK Place in Florence and Capri, Kafri wanted his Ro­man ho­tel to have the at­mos­phere of a grand, al­beit ef­fort­less pri­vate res­i­dence. He soon en­listed his favourite Floren­tine ar­chi­tect, Michele Bo­nan, and the re­sult is a 30-bed­room prop­erty in his sig­na­ture style: ul­tra stylish and ut­terly in­di­vid­ual. A noted “per­fec­tion­ist of har­mony”, Bo­nan is also a mas­ter in cre­at­ing the home-away-from-home vibe. DNA: With re­gards to JK Place Rome, what was the prop­erty like when you were first en­gaged? Michele Bo­nan: No com­ment [laughs]! But we un­earthed a beau­ti­ful stair­case and sal­vaged a few de­tails which ul­ti­mately gave us the in­spi­ra­tion for the whole con­cept. What was your brief from the client? Was there a par­tic­u­lar de­sired look? We spoke with Ori with re­gards to the func­tional re­quire­ments. Oth­er­wise he gave me free reign to de­velop the mood and fi­nal scheme. Does JK Place Rome have a sim­i­lar vibe to JK Capri and Florence? Of course JK Roma has a sim­i­lar de­sign ethos to its sis­ter prop­er­ties. None­the­less, Rome is nei­ther Capri nor Florence. And what, most im­por­tantly, has been the re­sult with JK Rome? How would you de­scribe the over­all aes­thetic postren­o­va­tion? Try it for your­self ! I will say noth­ing more than that it has an ex­tra­or­di­nary en­ergy. What is your ear­li­est mem­ory of de­sign? I have al­ways been in­fat­u­ated by build­ings and de­sign. From a very young age I had a very clear, and per­haps slightly pre­co­cious, idea of where I wanted to steer my ca­reer path. How did this progress into your pro­fes­sion? Slowly at first, step by step – Rome wasn’t built in a day, af­ter all! How­ever, I was for­tu­nate enough to have a sup­port­ive pa­tron early on. He be­lieved in me and ul­ti­mately en­cour­aged me to per­se­vere. How do you de­scribe your sig­na­ture look? Has it changed over the years? Clas­sic, with ref­er­ences to an­tiq­uity while con­cur­rently hav­ing 20th Cen­tury ar­ti­facts and mod­ern de­signs thrown in for good mea­sure. I love cool, neu­tral colours: creams, whites, grays. But then I also adore bold ‘state­ment’ colours: reds, blues, greens, yel­lows. Ev­ery­thing has its place. My look hasn’t changed but it has cer­tainly evolved and, I hope, im­proved! If you had one piece of ad­vice for some­one about to en­gage an in­te­rior de­signer, what would it be? Aside from bud­get, ob­vi­ously, it’s ex­tremely im­por­tant to get on well with your dec­o­ra­tor/de­signer. There must be a good at­mos­phere be­tween both of you so that the de­sign can de­velop and flour­ish or­gan­i­cally.

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