MASTRIONI

Britain’s hottest new underwear brand launches Down Under.

MASTRIONI is a new, award-winning men’s underwear brand from London and is about to launch an Aussie flagship store on Oxford Street, Sydney. Shoppers will find the hot new Silver Panther and Bronze Panther collections, which have been causing a storm among social media influencers on YouTube, Facebook, Instagram and Twitter.

Models Seth Holbrook (@seffbreezy), Daniel James (@modelpg) and Kevin Smith (@ koop_loop) and others have taken to Instagram to post snaps of themselves wearing Mastrioni briefs. YouTube stars Frankie Rossi, Troy Pes and Zander Hodgson have filmed special collaborations with the brand.

The Silver Panther collection stands out on the waist with the subtle sheen of its silver waistband displaying the Mastrioni emblem. The collection features trunks and briefs in a number of vibrant, cool colours (including black, white, ice blue, frosted pink and lime green). For a sleek look, opt for the silver waistband in black trunks. For a more vibrant look, try the lime green briefs. The fabrics are specially chosen and crafted for a flattering shape and ultimate comfort and freshness. There’s also a version with a bronze waistband, inspired by the gods.

Created in London, Mastrioni is a British brand but with an Italian influence. Their design philosophy is to use high-quality fabrics and integrate clean, modern lines with timeless silhouettes to compose sensual, comfortable garments.

The brand won the Best New Designer Underwear award at the Lux Global Excellence Awards, and the pieces are now available in flagship stores, partner boutiques and department stores.