Read­ing Cine­mas’ ad fades to black

Dubbo Photo News - - Emergency Issues - By YVETTE AUBUSSON-FOLEY

is in pos­ses­sion of a hand-writ­ten pe­ti­tion call­ing for the re­in­state­ment of the Read­ings Cinema weekly ad­ver­tise­ment in our pages which pre­vi­ously pro­moted shows and times.

Read­ings cor­po­rate head of­fice – not the lo­cal cinema – made the ex­ec­u­tive de­ci­sion to dis­con­tinue the ad­ver­tise­ment.

The lo­cal cinema has also re­ceived a lot of com­plaints from reg­u­lar movie go­ers who found the news­pa­per list­ing the sim­plest and most ac­ces­si­ble form of find­ing out what’s on at the movies to or­gan­ise friends for out­ings.

One group of women from Gil­gan­dra would check the pa­per on Thurs­days and then ar­range to meet in Dubbo – they are an­noyed as they’re not all on so­cial me­dia or the in­ter­net and phon­ing up the cinema is time con­sum­ing and hard to un­der­stand.

Dubbo Photo News has re­ceived dozens of com­plaints to the same but what the so­lu­tion is re­mains to be seen. is free to the 13,000 peo­ple who choose to pick up and share our pa­per each week be­cause of ad­ver­tiser sup­port. It’s mo­ments like th­ese the power of print me­dia is ap­par­ent.

We hope Read­ings head of­fice hears the plea of our read­ers and re­alises that not ev­ery­one uses on­line me­dia to stay in­formed – in fact many, many peo­ple use AN­SWER: SEE OUR TV+ GUIDE

PHOTO: DONNA FALCONER

Dubbo Photo News read­ers who would like to see the Read­ings Cinema’s ad re­in­stated, left to right, Glo­ria Mck­e­own, Fitz Mckay, Sally O’con­nell, Adele Oul­ton, Susie Lumby, Mar­garet Hil­lian, back row, Daryl Mck­e­own, Betty Lor­ri­mar and Patty Gor­don.

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