` Knowledge is powerless if you aren’t willing to take action on that knowledge.
achievement, especially when I put this knowledge into practice, and here is the key point – to put into practice.
I was fortunate enough to conduct a seminar in Bourke a fortnight ago with the Bourke Regional Council on behalf of the NSW Government. It was a great night and the event marketer and manager, Mick Mcdowell, had done a fantastic job in creating awareness and hype for the night and then the way it ran. Everyone enjoyed the presentation and evening and remarked how beneficial it was.
I got out to Bourke the night before and went and caught up with a good mate of mine who’s a plumber out there. We were having a yarn about the workshop and what we would cover and what he could expect, and he said something very profound to me. “There’s a lot of things I know I should be doing or know what to do, but I just don’t get around to it or find time to do it, even though I know I should.”
It’s like a professional athlete who is given a gym program or nutritional program and knows how much it will benefit them, and knows exactly what needs to be done, but doesn’t do it. Thankfully this wasn’t a common occurrence in my sporting experience, but it definitely did happen.
This is such a common occurrence for not only business owners, but people in general. Knowledge is powerless if you aren’t willing to take action on that knowledge.
I left a somewhat detailed handout for those who attended the workshop in Bourke, to ensure that they knew exactly what they needed to take action on, but I know there would be many out there who would still not have filled in the handout, or taken the actions outlined on them.
This is not an isolated event, I think it’d be fair to say that EVERY person out there knows there are things they should be doing in their business or their life yet have failed to take action on those things.
I held another seminar in Dubbo last week, covering what needed to be done to systemise a business and empower a team within a business through giving responsibility and delegating. I’d be interested to see how many people at that seminar have implemented those steps into their business.
A few came to the realisation that they would need more of a spur on in order to take action and committed to my next quarterly planning club, where the big focus is reviewing and planning the past quarter and the year, and planning for the next quarter and 2019 – but again the real fruits of their labour will come from their implementation and taking action on their goals.
This next session is one I’m really looking forward to as I’ve managed to get Justine Richards, who is the owner of Gold Rhino 2018 winner Regand Park, to do a Q&A on the importance of culture in a business and the role it plays in achieving business success.
I’m sure it’ll be a great week in Sydney, but it’s success will not be measured on the following Sunday – it will be measured at the end of 2018, in 2019, and for many years to come, to see how much Action I have taken on this newfound knowledge, of which there will be plenty!
Much like when I was a professional rugby player and had been given feedback on how to improve my game, or what needed to be done to get back into the team, I will be getting to work on improving and getting better. z Beau Robinson is an Action Coach Business Coach and former Super Rugby Champion and Wallaby. email@example.com