10 reasons why you should be advertising in Dubbo Photo News
1. Newspapers are trusted
Ads in newspapers rank as the most trusted. That’s because more people trust their local newspaper and the content in it – including your ads.
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buy a new product or service among family and friends
Research shows 75 per cent of those
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to try a new product are newspaper readers.
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The trust and reliance readers place
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advertising found within the medium. Research has shown consumers are not only open to print advertising, they rely on it as an essential shopping tool when making purchasing decisions.
4. Newspapers help brands stay top of mind
Standing out from competitors in a crowded ad market has never been harder. Newspapers outperform nine of the ten tested media platforms for gaining cut through and lifting recall, with an average of one-in-three buyers (39 per cent) saying they recall seeing a print ad at the outset of their buying cycle.
5. Newspapers trigger call-to-action beyond other media
Research shows readers are more likely to act on an ad they’ve seen in their local newspaper, rather than on TV or radio.
Recent research commissioned by
Newspaper readers are more likely to act on, keep or share content in their local newspaper compared with TV, radio or junk mail catalogues.
Source: Newsmediaworks
Newslocal Australia shows just how powerful local newspapers are in
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• 72 per cent of readers go in-store seeking what was featured in a sale ad in their local newspaper
• 66 per cent go in-store to browse after reading a sale ad in their local newspaper
6. Newspapers are an emotive medium
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and opinions of Australians. Newspapers have long recognised what society wants and needs to know. Newspapers
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opinions. So it makes sense to advertise in an authoritative source of news and information.
7. Newspapers are an active medium
Unlike TV or radio, newspapers require consumers to be engaged and active in order to consume the content.
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during the ad breaks.
Research conducted by Lumen comparing the currency of attention across media formats shows that the average print ad is Āƴå ƋĜĴÅŸ ĵņųå
likely to get noticed than even the best performing digital ads. Consumers give newspapers their undivided attention and actively consume content.
8. Regular readers have strong spending power
According to a report from The Works, regular newspaper readers earn aboveaverage salaries.
Regular print readers earn more than the typical Australian. Their average salary is $84,178 pa, which outstrips by $8697 the wage earned by the average non-newspaper reader ($75,481 pa). Advertisers looking to reach the wealthiest shoppers should be in their local newspaper.
9. Newspapers are immediate and timely
Short deadlines allow ads to run faster. This makes newspapers a great environment for topical advertising, and perfect for brands that are market sensitive.
10. Flexible medium = unlimited creative possibilities
From a tiny space, to multiple ads on a page, to double page spreads, you can create almost any ad you want. 89 Wingewarra Street, Dubbo. (02) 6885 4433 sales@dubbophotonews.com.au