New packaging promotes traditional place names
AUSTRALIA Post is marking 2021 NAIDOC Week and its theme, Heal Country!, by launching new packaging that includes a dedicated space for the inclusion of traditional place names for customers who wish to recognise country on their mail.
The organisation is also reflecting its ongoing commitment to celebrating First Nations culture by wrapping a number of its street posting boxes in indigenous artwork with a design created by Darwin’s Marcus Lee of the Karajarri people.
Australia Post’s national indigenous manager and Noongar man Chris Heelan said the move to provide room for traditional place names on satchels comes after being approached by First Nations Gomeroi woman Rachael Mcphail, and has come about as a direct result of customer feedback.
“We not only listened to Rachael, but to the overwhelming feedback from thousands of Australians who supported this fantastic concept to recognise traditional country on their mail”, Mr Heelan said.
“Including the traditional place name as part of the mailing address is a simple but meaningful way to promote and celebrate our indigenous communities, which is something Australia Post has a long and proud history of doing.”
Ms Mcphail was delighted by Australia Post’s move to build upon her idea and encouraged Australians to expand their knowledge of indigenous heritage and start including traditional place names when sending letters and parcels.
“This is about paying respect to First Nations people, and their continuing connection to country. If everyone adopts this small change, it will make a big difference,” she said.
The newly-designed Parcel Post and Express Post satchels, which also include an Acknowledgement of Country, have a nominated line below the recipient’s name to include a traditional place name above the street address and postcode. Traditional place names can also be used on letters, provided they appear above the street address and postcode.
For tips on how to identify First Nations localities and sending guidelines, visit auspost.com.au/traditionalplacenames