magic mile­stone

JCB Con­struc­tion Equip­ment Aus­tralia has sold its 10,000th ma­chine in Aus­tralia

Earthmovers & Excavators - - Industry News -

JCB CEA – part of the CFC group of com­pa­nies – be­gan sell­ing con­struc­tion and agri­cul­tural equip­ment in Aus­tralia al­most 20 years ago, and to­day there are five JCB CEA branches and over 60 deal­ers through­out the coun­try.

The magic 10,000th ma­chine was sold by the Michaels Group, the largest JCB dealer in Aus­tralia. To cel­e­brate the oc­ca­sion JCB CEA CEO Hyl­ton Tay­lor, group ex­ec­u­tive chair­man Philip Car­daci and dealer network GM Matt King pre­sented a sil­ver-plated JCB tele­han­dler to Brad and Terry Michaels.

Michaels says sell­ing the 10,000th ma­chine was a priv­i­lege for the group, which started out as a small fam­ily-run busi­ness in Don­ald, Vic­to­ria.

“Michaels has been around for over 25 years, and now our deal­er­ship spans four lo­ca­tions, from Bal­larat to Moama,” he says. “We’ve been sell­ing JCB ma­chin­ery for nearly 20 of those 25 years and I’d like to con­grat­u­late our staff and sales reps for reach­ing this mile­stone.

“Our cus­tomers range from farm­ers look­ing for an all-round ma­chine for their op­er­a­tions, to con­trac­tors need­ing a new skid steer or mini for their project work.

“JCB ma­chines cover all our cus­tomer bases, and de­liver on ef­fi­ciency and safety.”

Hyl­ton Tay­lor says he’s excited about the fu­ture. “There are some ex­cit­ing prod­uct re­leases next year for JCB in Aus­tralia, and we’re look­ing for­ward to the reach­ing the next mile­stone and sell­ing an­other 10,000 JCB prod­ucts on th­ese shores,” Tay­lor says.

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