snowballing success in Japan can be measured in square feet at TGS; this year, the game’s booth spanned one side of the Makuhari, with space for 100 players to play LAN matches in situ. ( Fortnite’s presence, by contrast, was limited to two TV screens nestled inside Sony’s booth; Epic’s game is yet to replicate its western success in Japan). It was indicative of a redoubled push to popularise esports in Japan, further evidenced by the introduction of a dedicated esports stage at the event, with seating for 600 spectators, organised by the newly formed Japan Esports Union and sponsored by Sony. The eagerness to turn just about any competitive game into a marketable spectacle was made clear in the branding of PuyoPuyo
Esports, due for release for Nintendo Switch this October.