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CLOTHING Barking Irons x Red Dead Redemption 2 bit.ly/barkingred

Videogame-themed clothing isn’t great, as the gigantic pile of XXXL promo T-shirts we use for padding in fragile parcels will attest. While this collaboration between Rockstar and New York-based clothing label Barking Irons exists to promote RedDead

Redemption2, to the naked eye it has nothing to do with videogames: it’s simply a wellmade (and appropriately priced – the ‘gunslinger coat’ will run you $250) collection of western workwear. Look closer and there’s branding – a subtle R* stitching on a shirt pocket, Arthur Morgan’s name printed inside an undershirt’s collar, ‘The Van Der Linde Gang’ on a jacket’s inside pocket – but this collection is about having something to wear, rather than to advertise, and it’s all the better for it.