Punching above its weight in a city that loves a fair fight


Discountin­g Sumo Digital, Sheffield isn’t well known for game developmen­t. It is, however, a hub of boxing talent. The first fighter Steel City signed was Ryan Rhodes (above), the former super welterweig­ht title holder who trained at the same Sheffield gym as four world champions: Kell Brook, Junior Witter, Johnny Nelson and ‘Prince’ Naseem Hamed.“This is kind of personal for us, growing up around all the stars,” Habib says. “Johnny Nelson is involved. A huge supporter of the game. He’s been incredible in terms of his feedback and input.” Habib and his co-founders plan to support local gyms. “For us, as fans,” he says, “it’s almost a thank you.”

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