Why don’t triple-A studios create their own UGC platforms?


It’s the Dragon’s Den-style question Dean Anderson gets a lot: why would big studios incorporat­e a UGC platform such as Playerstat­e when they could build their own? “Some will build their own,” he counters. “But the reality is, once we get Playerstat­e off the ground and we have a significan­t community, we will have economies of scale on our side.” For many triple-A developers, he argues, UGC is a distractio­n they’d happily leave to a third party. He adds, “If we can come in with a solution that drives efficiency, it makes complete sense for them to use a platform like Playerstat­e rather than try to build them themselves.”

 ??  ??

Newspapers in English

Newspapers from Australia