DRAGON SCALE

Why don’t triple-A studios create their own UGC platforms?

It’s the Dragon’s Den-style question Dean Anderson gets a lot: why would big studios incorporate a UGC platform such as Playerstate when they could build their own? “Some will build their own,” he counters. “But the reality is, once we get Playerstate off the ground and we have a significant community, we will have economies of scale on our side.” For many triple-A developers, he argues, UGC is a distraction they’d happily leave to a third party. He adds, “If we can come in with a solution that drives efficiency, it makes complete sense for them to use a platform like Playerstate rather than try to build them themselves.”