WAR IS OVER

With an increasing emphasis on the likes of xCloud and Game Pass rather than the traditional battleground, it seems like Xbox is playing its own game these days. Has it grown out of the console wars? “I spend zero energy on ‘How do I make other gaming platforms smaller so that Xbox gets bigger?’” Spencer says. “I’m more interested in the growing pie of gaming than I am our slice of the pie eating into someone else’s. And it’s why we focus on things like cross-play and cross-saves. I think about these scenarios of why you and I maybe can’t play a game together – and it shouldn’t be because of the console you bought versus the console I bought. That doesn’t help the industry grow, when we put artificial barriers up on those things… Whether that means we’re doing something different than the other guys, you’d have to ask them, but I’d say for us, it’s not about somebody else getting smaller so that we get bigger.”