SU REYNOLDS

Elite Agent - - COVER STORY -

“I knew it was a big thing leav­ing my list­ings with some­one else, but I had com­plete con­fi­dence it would be as if I were there with Luke.”

Lead­ing the charge is di­rec­tor and sales agent Su Reynolds, who is ranked amongst the brand’s top 10 agents in Aus­trala­sia. With al­most 30 years’ ex­pe­ri­ence un­der her belt, she says she couldn’t imag­ine a life without real es­tate.

Her ex­per­tise ranges from res­i­den­tial to life­style, com­mer­cial, in­dus­trial and ru­ral prop­er­ties, and ex­tends across all price brack­ets. And, like all at First Na­tional By­ron Bay, her ca­reer started by putting in the hard yards.

“I came to By­ron Bay and First Na­tional in 1992. In the early 1990s peo­ple weren’t prospect­ing that much so I started at one end of By­ron Bay and con­tin­ued to the other, knock­ing on doors and build­ing a data­base of peo­ple who I kept in contact with.”

That data­base reaped re­sults, with Su es­tab­lish­ing an en­vi­able pro­file in the in­dus­try and the com­mu­nity.

Then, about three years ago, she reached a turn­ing point. Av­er­ag­ing about $700,000 a year in gross com­mis­sion, Su knew she phys­i­cally couldn’t put in any more hours to achieve fur­ther suc­cess.

“I couldn’t sleep any less, I was al­ready work­ing nights and there sim­ply weren’t any more hours in the day, but there was still busi­ness to be had.”

It was time to take the step of build­ing her own team, and the cat­a­lyst came as she was about to go on an­nual leave. Su al­ready shared a few list­ings with fel­low sales agent Luke El­win and the pair seemed a good work­ing fit.

“I knew it was a big thing leav­ing my list­ings with some­one else, but I had com­plete con­fi­dence it would be as if I were there with Luke.”

They were soon joined by Kate Stan­ford in sales sup­port. Now the team of three works as a well-oiled ma­chine, with Su han­dling sell­ers and list­ings, Luke look­ing af­ter prospect­ing and buyer man­age­ment, and Kate tak­ing care of or­gan­is­ing and re­ports.

“It’s not only changed my re­sults, but my life as well,” Su re­flects. “I don’t work any fewer hours but they’re a lot more pro­duc­tive.”

The re­la­tion­ship is built on im­plicit trust, mu­tual re­spect and ac­count­abil­ity. And that of­fers ev­ery­one free­dom to learn, grow and achieve suc­cess, Su notes.

“I know my team learn best by fol­low­ing my ex­am­ple. I’m al­ways aware of that; it makes me a bet­ter agent. Not only does their in­come de­pend on me but their qual­ity of work life and their life out­side work as well.”

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