At 47, Helene Adams entered the real estate game a little later than most but came armed with a 20-year background in sales. Now she’s building a successful business focusing on the lifestyle property segment.
Helene explains her career turning point came when purchasing her own home in Byron Bay.
“I dealt with a lot of agents and had the chance to sift out the good and the bad. I found Su Reynolds and was just so impressed with her customer service. I had an epiphany that I should become a real estate agent.
“So I approached Su, who put me on to Chris, and then I went through a gruelling six-month interview process.”
That was four years ago and initially Helene worked with Su before going solo.
“My first listing was two properties in a strata set-up, one at $1.4 million and the other $1.2 million. I learnt the process and my next listing was $2.4 million. I’ve then stayed in that price range. I’ve had a couple of really good properties.”
Helene says she has also known a lot of people in the community for a long time. “Real estate is about building trust and relationships. And the foundations are set for that so far.”
Recently those foundations proved so strong that Helene took the step of bringing on team members to assist with sales creation, digital media and IT.
“All of a sudden I’m blessed with two guys who specialise in that. Within two weeks I had my own website and blogs. I’m loving it. I know the results are coming and already they’re trickling through. I talk all day and [the team] prop me up.”
Helene’s team comprises former real estate coach and industry veteran Adam Guthrie and fellow sales agent Jade Thomas.
“It’s like a marriage made in heaven and already we’ve surpassed the results of last year. I was a lone wolf and needed to do something. Now I go to bed smiling at night.”
"I was a lone wolf and needed to do something. Now I go to bed smiling at night.”