Elite Agent - - COVER STORY -

At 47, He­lene Adams en­tered the real es­tate game a lit­tle later than most but came armed with a 20-year back­ground in sales. Now she’s build­ing a suc­cess­ful busi­ness fo­cus­ing on the life­style prop­erty seg­ment.

He­lene ex­plains her ca­reer turn­ing point came when pur­chas­ing her own home in By­ron Bay.

“I dealt with a lot of agents and had the chance to sift out the good and the bad. I found Su Reynolds and was just so im­pressed with her cus­tomer ser­vice. I had an epiphany that I should be­come a real es­tate agent.

“So I ap­proached Su, who put me on to Chris, and then I went through a gru­elling six-month in­ter­view process.”

That was four years ago and ini­tially He­lene worked with Su be­fore go­ing solo.

“My first list­ing was two prop­er­ties in a strata set-up, one at $1.4 mil­lion and the other $1.2 mil­lion. I learnt the process and my next list­ing was $2.4 mil­lion. I’ve then stayed in that price range. I’ve had a cou­ple of re­ally good prop­er­ties.”

He­lene says she has also known a lot of peo­ple in the com­mu­nity for a long time. “Real es­tate is about build­ing trust and re­la­tion­ships. And the foun­da­tions are set for that so far.”

Re­cently those foun­da­tions proved so strong that He­lene took the step of bring­ing on team mem­bers to as­sist with sales cre­ation, dig­i­tal me­dia and IT.

“All of a sud­den I’m blessed with two guys who spe­cialise in that. Within two weeks I had my own web­site and blogs. I’m lov­ing it. I know the re­sults are com­ing and al­ready they’re trick­ling through. I talk all day and [the team] prop me up.”

He­lene’s team com­prises for­mer real es­tate coach and in­dus­try vet­eran Adam Guthrie and fel­low sales agent Jade Thomas.

“It’s like a mar­riage made in heaven and al­ready we’ve sur­passed the re­sults of last year. I was a lone wolf and needed to do some­thing. Now I go to bed smil­ing at night.”

"I was a lone wolf and needed to do some­thing. Now I go to bed smil­ing at night.”

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