Match fit­ness

With busi­ness stan­dards con­stantly un­der threat from medi­ocrity, Mark McLeod says lead­ers need to cre­ate the right en­vi­ron­ment so peo­ple stay and thrive.

Elite Agent - - THE HOME STRAIGHT -

Ivis­ited a dif­fer­ent gym a num­ber of months ago; the weights were all over the place, noth­ing was put away and there was lit­tle or no re­spect for the equip­ment. As I walked out it be­came quite easy for me to act in the same fash­ion as every other mem­ber. The en­vi­ron­ment was set­ting the tone.

Con­versely, the gym I nor­mally at­tend close to home is tidy, with weights racked away; ev­ery­thing has a place and there is a strong sense of re­spect for every ma­chine.

What is in­ter­est­ing is that the var­i­ous mem­bers of both gyms are just re­act­ing to the en­vi­ron­ment in which they find them­selves.

Let's look at this now with a real es­tate lens. Every of­fice I have ever vis­ited starts off with what I call the agree­ment. This is the stan­dard, or what the busi­ness stands for.

How­ever, stan­dards of agree­ments are con­stantly chal­lenged by the most pow­er­ful force in the real es­tate busi­ness – the un­wa­ver­ing force of av­er­age.

In most in­stances, it's not the ac­knowl­edged agree­ment that runs the busi­ness but the un­der­ly­ing agree­ment; and the dif­fer­ence be­tween these two is what I call lead­er­ship.

There are many fac­tors that con­trib­ute to these agree­ments, like mak­ing sure you have the right peo­ple on the bus and the wrong off it.

Cul­ture is the en­ergy or the mojo that en­ables a group of peo­ple to work at clos­ing the gap be­tween the agree­ment and the un­der­ly­ing agree­ment. Vi­sion al­lows a group of peo­ple to see what it might be re­ally like if all as­pects of the agree­ment were met.

Em­pa­thy, car­ing for peo­ple, stand­ing be­side peo­ple, what­ever – the right peo­ple de­serve that. In my world, Ray White Group chair­man Brian White has shown me true north on this. It's lead­er­ship that cre­ates the en­vi­ron­ment; it makes some­thing spe­cial and is the rea­son that peo­ple stay.

In fin­ish­ing, next time you go to the gym look around and ask your­self, ‘What is this en­vi­ron­ment telling me?' In every real es­tate busi­ness the lead­er­ship is tan­gi­ble the mo­ment you walk through the front door.

STAN­DARDS ARE CON­STANTLY CHAL­LENGED BY THE MOST POW­ER­FUL FORCE IN BUSI­NESS – THE UN­WA­VER­ING FORCE OF AV­ER­AGE.

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