JOANNA FER­RARI

Elite Agent - - READER PROFILE -

“I like to give my clients a tremen­dous amount of value. Ev­ery­one tries to hold their ‘se­crets' back and not tell the clients ev­ery­thing. I like to give them ev­ery­thing up front. Here's ev­ery­thing I do. Now, do you want to work with me?” JoAnna Fer­rari, one of this year's ARPM speak­ers, lays out her ‘Blue Ocean' strat­egy for find­ing leads and con­vert­ing them to cus­tomers for life.

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