Elite Agent - - COVER STORY -

With a back­ground in sales that started at the age of 14, Tara Torkkola al­ways knew she wanted to work in real es­tate. She made the com­mit­ment 10 years ago when she first moved to By­ron Bay and hasn’t looked back.

“I spent a year talk­ing to Chris and do­ing re­search,” she ex­plains. “I started out in hard-core prospect­ing, all day, every day. I feel like I started with the hard­est part, but it paid off.”

Tara soon moved from sales as­sis­tant to sales agent and, with im­pres­sive fig­ures to her name, the im­pend­ing ar­rival of her first child three years ago saw her de­cide it was time to bring in help.

Tara now leads a team of two oth­ers, with Sally Green look­ing af­ter client care and Lilly Jones work­ing part-time on the ‘back­end’ tasks of sys­tems and so­cial me­dia.

“We would pass the baby around while prospect­ing. It was all about mul­ti­task­ing and the work was be­ing done.”

“I think when I reached a GCI of $500,000 to $600,000 I felt I couldn’t man­age any more on my own,” Tara ex­plains. “It was just be­fore my first baby and it was a huge risk to make such an in­vest­ment at that time; but it was the push I needed, and I’ve had my three best years ever as a re­sult.”

Tara says her team mem­bers are not just col­leagues but also part of her fam­ily. “I have re­spon­si­bil­ity for their wel­fare, but they also feel that for me. I trust them. They are the type of peo­ple you wel­come into your home.”

Ten months ago, Tara had her se­cond child, and notes in the im­me­di­ate weeks af­ter­wards the crew ral­lied around her, work­ing from her home.

“We would pass the baby around while prospect­ing. It was all about multi-task­ing and the work was be­ing done.”

Tara says her lead­er­ship style is one of ex­am­ple. “I want ev­ery­one to own their role. They’re mak­ing de­ci­sions on my be­half and when they start mak­ing the wrong ones, that’s when I’ll look at get­ting in­volved.”

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