READER PRO­FILE

Fi­nance bro­ker Nadija Be­govich ven­tured into real es­tate af­ter work­ing with sev­eral agents. Now a li­censee and busi­ness owner with part­ner Dan at The Perth Prop­erty Co, they’ve cre­ated a clever idea for their sell­ers.

Elite Agent - - CONTENTS - Nadija Be­govich

Tell us a bit about your­self and your role at The Perth Prop­erty Co. I'm the li­censee at The Perth Prop­erty Co, which is a small agency of­fer­ing a ser­vice a lit­tle dif­fer­ent to a tra­di­tional real es­tate agency. My part­ner Dan and I are the busi­ness own­ers and also the sales team, and we of­fer clients a com­pli­men­tary styling and stag­ing ser­vice.

What mo­ti­vated you to get into real es­tate? I'm a li­censed fi­nance bro­ker; I worked closely with many real es­tate agents, and this led me to the idea of ex­tend­ing my skill set and ven­tur­ing into real es­tate as the in­dus­tries go hand in hand.

What is the mar­ket like in your area right now? The West Coast mar­ket has been chal­leng­ing, but we've still been very busy. Our styling and stag­ing ser­vice has helped us achieve some good re­sults for our sell­ers. Buy­ers have be­come very savvy and ex­pect homes to be pre­sented in ‘show home' con­di­tion, so we be­lieve that not only does your pric­ing need to be com­pet­i­tive and mar­ket­ing at a high level, but the home needs to make an amaz­ing first im­pres­sion across all ad­ver­tis­ing plat­forms and at in­spec­tions. Who or what in­spires you? Anne-Ma­ree Rus­sell and Luke Rus­sell( Cape Cod Res­i­den­tial-Bris­bane ). I love what they do. They're the true pi­o­neers of styling, stag­ing and sell­ing homes here in Aus­tralia.

In your ‘brief­case' right now is… The Reed Gift Fair di­rec­tory (I'm look­ing at buy­ing more stock for our styling in­ven­tory) plus my iPad. I try to run a pa­per­less of­fice with ev­ery­thing be­ing dig­i­tal and on Drop­box or in the cloud.

Some­thing (or some­one) you couldn't live without? My spin class mem­ber­ship! No, re­ally – and I know it sounds a lit­tle corny – but I'd be lost without Dan. He's my busi­ness part­ner, spouse, friend, fa­ther to our daugh­ter, con­fi­dant... we work re­ally well to­gether.

What do you en­joy most about Elite Agent? I love hear­ing about the new in­no­va­tive ap­proaches to real es­tate, see­ing the suc­cesses that peo­ple are hav­ing and also the chal­lenges that we all face.

What apps do you use most at the mo­ment on your iPhone or iPad? I'm ob­sessed with Canva; it's a great lit­tle de­sign tool for In­sta­gram and Face­book. I also love us­ing the Price-Finder and RP Data apps too – they're life­savers!

What ad­vice would you give some­one start­ing out in real es­tate? Find some­one who will nur­ture your am­bi­tion and not be threat­ened by your tenac­ity, hunger and drive. Some­one who will al­low you to ex­plore your cre­ative ideas, yet help you to keep your feet on the ground and be happy to share their ex­pe­ri­ences with you.

Any words to live by? Back your­self more, dare to be dif­fer­ent, al­ways look on the bright side, have less doubt and em­brace the ad­ven­tures that life brings!

“The home needs to make an amaz­ing first im­pres­sion across all ad­ver­tis­ing plat­forms and at in­spec­tions.”

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