IN THE SOUGHT-AF­TER RE­GIONAL des­ti­na­tion of By­ron Bay, First Na­tional Real Es­tate has carved out an out­stand­ing rep­u­ta­tion. Over three decades it has grown to be­come not just the lead­ing agency in the re­gion, but First Na­tional's lead­ing agency in Aus­tral

Elite Agent - - CONTENTS - Su Reynolds, Tara Torkkola, He­lene Adams and He­len Huntly-Bar­ratt

When First Na­tional By­ron Bay prin­ci­pal and di­rec­tor Chris Han­ley speaks of his agency, he talks in terms of the “like­able peo­ple” who make up his team.

“Ba­si­cally, they’re just good peo­ple who hap­pen to be real es­tate agents,” he re­flects.

“We have four women who have made a huge con­tri­bu­tion to us be­ing named the top sales of­fice of the 430-plus of­fices in the First Na­tional Net­work for the se­cond year run­ning,” Chris says. “That’s no small achieve­ment for lit­tle old By­ron Bay.”

Chris makes it sound sim­ple, but this is a hand-picked team put care­fully through their paces. Be­fore be­com­ing a sales agent each is re­quired to prove their met­tle, notch­ing up months of prospect­ing calls and swat­ting up on the best prac­tices in the busi­ness.

He likens it to learn­ing a sport, where you have to build up the re­quired cal­louses in or­der to be­come pro­fi­cient. “They need to get used to the in­dus­try, the re­jec­tion and peo­ple who say no, and that takes a while,” he says. The re­sult is a pas­sion­ate group of real es­tate 'ath­letes' who are com­mit­ted to play­ing the 'long game'.

The av­er­age time peo­ple work at First Na­tional By­ron Bay is over a decade, and among them is a group of highly ex­pe­ri­enced, highly suc­cess­ful women, each lead­ing their own team.

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