MIKE JOHN­SON

Elite Agent - - AREAS 2018 -

“The se­cret sauce is about the data. You have to dy­nam­i­cally price. We use our own data­base; we've ac­tu­ally got an in-house an­a­lyst that we em­ploy as well as us­ing an al­go­rithm.”

Mike John­son of MadeComfy, a short-term let­ting plat­form, breaks down how MadeComfy is work­ing with agents to help them man­age buy­ers, what type of prop­er­ties are best suited to short-term let­ting, what the ser­vice ex­pec­ta­tions are, and where this leg­is­la­tion and trends in the area might be headed in the fu­ture.

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