2019: The Year of the Buyer Data­base

New year, new you, new data­base, says Ed­die Cetin. In other words, 2019 of­fers the chance to make your CRM the strong­est as­set in your busi­ness and use it to achieve your goals for the next 12 months.

Elite Agent - - DATA INSIGHTS - Ed­die Cetin is the founder of Agent­box. For more in­for­ma­tion visit agent­box.com.au.

As we ap­proach the fin­ish line of 2018, it's an ideal time to re­flect on our pro­fes­sional achieve­ments. In any sin­gle year, a real es­tate agent learns so much, en­coun­ters their fair share of chal­lenges and en­joys many sat­is­fy­ing wins.

What hard-won learn­ings will you take from 2018 to pro­pel you to greater heights in the com­ing year? What changes will you make to your tech­nol­ogy, prospect­ing and mar­ket­ing prac­tice? Many as­pir­ing mar­ket-lead­ing agents in­vest in coach­ing and take time to at­tend in­spi­ra­tional sem­i­nars led by re­spected train­ers.

At­tend­ing events is one thing – but tak­ing ac­tion and im­ple­ment­ing new sys­tems is what dif­fer­en­ti­ates cham­pion agents from jour­ney­men.

2018 has pre­sented the real es­tate in­dus­try with a shift­ing mar­ket in­flu­enced by tight­en­ing lend­ing prac­tices, cour­tesy of the Royal Com­mis­sion into Bank­ing. Ap­pro­pri­ately, agents have fo­cused on suc­ceed­ing amid mar­ket con­di­tions many have never ex­pe­ri­enced be­fore. For the first time in 10 years, mar­ket sen­ti­ment has shifted – par­tic­u­larly in the ro­bust mar­kets of Syd­ney and Mel­bourne. It falls to each agent to en­sure they are con­nected to their mar­ket and manag­ing ev­ery as­pect of their pipe­line to get max­i­mum re­sults, re­gard­less of ex­ter­nal fac­tors.

To rise above the me­dia mael­strom fright­en­ing buy­ers and ven­dors, fo­cus on run­ning your own race. Tech­nol­ogy is one of your great­est as­sets in cut­ting through neg­a­tive mar­ket noise, help­ing you to com­mu­ni­cate clearly with your prospects and fo­cus on the ac­tiv­i­ties that re­ally con­trib­ute to your bot­tom line.

The sin­gle as­set that can help ad­dress all your pipe­line is­sues is a le­git­i­mate buyer data­base. Many agents boast to prospec­tive ven­dors that they have an im­pres­sive data­base of buy­ers who are ready to pounce on the right prop­erty – but it needs to be in easy reach.


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