2019: The Year of the Buyer Database
New year, new you, new database, says Eddie Cetin. In other words, 2019 offers the chance to make your CRM the strongest asset in your business and use it to achieve your goals for the next 12 months.
As we approach the finish line of 2018, it's an ideal time to reflect on our professional achievements. In any single year, a real estate agent learns so much, encounters their fair share of challenges and enjoys many satisfying wins.
What hard-won learnings will you take from 2018 to propel you to greater heights in the coming year? What changes will you make to your technology, prospecting and marketing practice? Many aspiring market-leading agents invest in coaching and take time to attend inspirational seminars led by respected trainers.
Attending events is one thing – but taking action and implementing new systems is what differentiates champion agents from journeymen.
2018 has presented the real estate industry with a shifting market influenced by tightening lending practices, courtesy of the Royal Commission into Banking. Appropriately, agents have focused on succeeding amid market conditions many have never experienced before. For the first time in 10 years, market sentiment has shifted – particularly in the robust markets of Sydney and Melbourne. It falls to each agent to ensure they are connected to their market and managing every aspect of their pipeline to get maximum results, regardless of external factors.
To rise above the media maelstrom frightening buyers and vendors, focus on running your own race. Technology is one of your greatest assets in cutting through negative market noise, helping you to communicate clearly with your prospects and focus on the activities that really contribute to your bottom line.
The single asset that can help address all your pipeline issues is a legitimate buyer database. Many agents boast to prospective vendors that they have an impressive database of buyers who are ready to pounce on the right property – but it needs to be in easy reach.
TO RISE ABOVE THE MEDIA MAELSTROM FRIGHTENING BUYERS AND VENDORS, FOCUS ON RUNNING YOUR OWN RACE.