Live via Periscope
WHAT IS PERISCOPE EXACTLY?
Periscope is a video streaming site which allows you to upload recorded videos and stream live video in real time. Periscope is owned by the powerhouse that is Twitter. There’s nothing new about this technology, but the Twitter infrastructure and the app make sharing your video content easier than ever.
WHAT IS IT BEING USED FOR?
It is being touted as a revolution in news reporting. You can broadcast yourself from anywhere and at any time. With the app, you can reach an unlimited number of people in real time with just your phone. It is set to be a game-changer across many industries including real estate. Tech savvy property managers and brokers are now using Periscope to show listings in a variety of different ways.
REMOTE OPEN HOUSES
You can organise open houses without anyone leaving their home. With just a smartphone, you can show people the property and they can ask questions about it. This is ideal for foreign investors or people moving interstate who cannot view the property prior to the move. It potentially cuts the time of traditional property viewing by hours. Once the transmission is complete, you can keep it and store it on your site and social media feeds until a buyer or tenant is found.
GAIN MORE INTEREST IN OPEN HOUSES
The day before an open house, send your Periscope video to your guests. Not everybody you invite to the open house will turn up, but they are more likely to if they get a virtual tour beforehand. If they like it, they will be sure to check out your property. If they don’t like it, they avoid wasting their time (and yours).
Instead of just listings with a few photos, you can show potential buyers or tenants the whole property. It is so much more engaging and provides a realistic impression of the listing. We already know video is a popular marketing tool for property, but Periscope makes it easier, more cost effective and more interactive. Quicker sales save time and money.
The beauty of Periscope is that it cultivates communities. If you publish high quality property listings, potential tenants will find you and follow you. They will either come directly onto your Periscope account looking for property management/estate agents or they will find you through your Twitter profile. Alternatively, you can guide your contacts to your profile through email. Upload enough content, and you can have a potentially unlimited amount of people following your activity and ready to see your listings. Set yourself up as property manager/agent in your local area, and people will find you and you will have free and direct access to your target client base. Viewers can then ‘like’ the video. This allows you to gauge the response, and follow up on any interest. It is the perfect way to identify interested parties and maximise hot leads. ■