SHANTELLE ISAAKS

MAR­KET­ING AS­SIS­TANT, ELITE AGENT

Elite Property Manager - - News -

Where are you from orig­i­nally and where do you call home now?

I was born and bred in Maray­ong, Western Syd­ney. My school teach­ers said that ‘Maray­ong’ comes from an Abo­rig­i­nal word mean­ing, ‘where emus roamed’. No, I had no emus as pets!

Who or what in­spires you at the mo­ment?

As part of the Trans­form chal­lenge, our #Su­per­six had to per­form ran­dom acts of kind­ness and show­case th­ese in video for­mat. All of them have left an in­cred­i­ble im­pres­sion on me. Choose kind­ness – it’s some­thing you won’t re­gret!

What’s the most im­por­tant pro­ject you are work­ing on right now?

I’m work­ing on wrap­ping up the Trans­form pro­gram, fi­nal­is­ing the mag­a­zine you are cur­rently read­ing and pre­par­ing for AREC17. Fol­low­ing that, I’m look­ing for­ward to pro­duc­ing more video con­tent – con­trib­u­tor in­ter­views, tips of the week and any ex­tra sur­prises along the way.

Trend to watch in the in­dus­try?

The in­crease in per­son­al­i­sa­tion and trans­parency is more valu­able to me than do­ing things sys­tem­at­i­cally and by the book, es­pe­cially in brand rep­re­sen­ta­tion. Pri­ori­tis­ing th­ese val­ues will trans­form client and em­ployee re­la­tion­ships.

Favourite quote or words to live by?

Neil deGrasse Tyson said, “There is no greater ed­u­ca­tion than one that is self-driven.” Con­stantly be learn­ing, and be cu­ri­ous.

Adam Hicks started out in real es­tate work­ing for his fam­ily busi­ness, but 12 years on is rais­ing the bar in prop­erty man­age­ment. His agency, Hodges As­cot Vale, has won sev­eral fran­chise awards and the busi­ness is grow­ing in line with his pas­sion and hard work. Tell us a bit about your­self and your agency.

Our agency is part of the Hodges Cor­po­rate net­work and is the first Hodges agency in the north-west of Mel­bourne, lo­cated in the bustling sub­urb of As­cot Vale.

My busi­ness part­ner Aaron Leask and I opened the As­cot Vale Hodges of­fice in Jan­uary 2015. Aaron man­ages the sales de­part­ment and I man­age prop­erty man­age­ment. With nine staff across both teams, we are very well es­tab­lished and ex­pe­ri­enced. We aim to pro­vide the high­est level of ser­vice and ex­per­tise in real es­tate for our lo­cal com­mu­nity.

With back-to-back awards for re­ten­tion and new list­ings, our recog­ni­tion is credit to our hard work and pas­sion in real es­tate.

How did you get your start in real es­tate?

I’ve been work­ing in the real es­tate in­dus­try for over 12 years. I started my ca­reer in my fam­ily busi­ness, Ge­off Green Real Es­tate, and was very for­tu­nate to have the op­por­tu­nity to learn from the man him­self. Ge­off Green is a very well-re­spected, knowl­edge­able and suc­cess­ful agent and busi­ness owner in our com­mu­nity. Dur­ing my time there I worked across all func­tions of the busi­ness and it has laid the foun­da­tions for my pas­sion and suc­cess in our busi­ness to­day.

How is the mar­ket in your lo­cal area right now?

The mar­ket is hot; whether buy­ing or sell­ing, op­tions and op­por­tu­nity are abun­dant! Be­ing so close to the Mel­bourne CBD, our quirky and very charm­ing suburbs have some­thing spe­cial and unique to of­fer. We are very for­tu­nate to have such fan­tas­tic fa­cil­i­ties pro­vid­ing con­ve­nience and life­style, all of which are ex­tremely de­sir­able.

Your agency has won mul­ti­ple fran­chise awards, in­clud­ing #1 Prop­erty Man­age­ment Of­fice of the Year (2016) and has been the top PM of­fice in list­ings and re­ten­tion. How do you main­tain such high stan­dards?

High stan­dards are a part of our cul­ture; they are how we go about ev­ery­thing we do. We are pas­sion­ate about peo­ple and real es­tate, and our pas­sion drives our own per­sonal ex­pec­ta­tions of the qual­ity of our work.

What are the key fea­tures in main­tain­ing healthy re­la­tion­ships with land­lords and ten­ants?

Com­mu­ni­ca­tion, re­spect and trust. We are man­ag­ing our clients’ most val­ued as­sets and for that we un­der­stand that they need to feel com­fort­able and safe with our man­age­ment.

Do you have a men­tor, or some­one who in­spires you?

I have a cou­ple – per­sonal and pro­fes­sional – who have been a great sup­port for me through­out my life and in my ca­reer. They are the peo­ple that I re­spect and trust to

HIGH STAN­DARDS ARE A PART OF OUR CUL­TURE; THEY ARE HOW WE GO ABOUT EV­ERY­THING WE DO.

give me ad­vice and chal­lenge me to look at things from a dif­fer­ent per­spec­tive. They chal­lenge my way of think­ing, which fa­cil­i­tates per­sonal and pro­fes­sional growth.

What changes do you see hap­pen­ing in prop­erty man­age­ment in the next year?

Con­stant im­prove­ments to prop­erty man­age­ment sys­tems that make life eas­ier for the port­fo­lio man­ager and con­sumers. In turn this in­creases pro­duc­tiv­ity for busi­nesses, which en­ables prop­erty man­agers to man­age a larger rent roll with greater ease.

How do you re­lax out­side real es­tate, or main­tain a work/ life bal­ance?

Prop­erty man­age­ment is very high pres­sure and fast-paced, so bal­ance is a must! I en­joy keep­ing fit at the gym and spend­ing time with my wife, son, fam­ily and friends – all of whom drive my de­sire for suc­cess when I am at work.

What’s next for your agency – do you have any goals or plans for this year?

Ab­so­lutely! Growth – that is what we set out to achieve ev­ery day. Our aim is to have an ad­di­tional 100 prop­er­ties by the end of 2017.

What ad­vice would you give some­one who is start­ing out in prop­erty man­age­ment?

Prop­erty man­age­ment is a very re­ward­ing ca­reer. With chal­lenges come ac­com­plish­ments and ex­pe­ri­ence, all of which lay the foun­da­tion for real es­tate suc­cess whether in prop­erty man­age­ment or sales. Put your fo­cus on re­la­tion­ships, en­sure a high stan­dard of work in all that you do, and plan ef­fec­tively to cre­ate suc­cess. ■ SHANTELLE ISAAKS

PUT YOUR FO­CUS ON RE­LA­TION­SHIPS, EN­SURE A HIGH STAN­DARD OF WORK IN ALL YOU DO, AND PLAN EF­FEC­TIVELY TO CRE­ATE SUC­CESS.

Aaron Laesk Adam Hicks

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