MARKETING ASSISTANT, ELITE AGENT
Where are you from originally and where do you call home now?
I was born and bred in Marayong, Western Sydney. My school teachers said that ‘Marayong’ comes from an Aboriginal word meaning, ‘where emus roamed’. No, I had no emus as pets!
Who or what inspires you at the moment?
As part of the Transform challenge, our #Supersix had to perform random acts of kindness and showcase these in video format. All of them have left an incredible impression on me. Choose kindness – it’s something you won’t regret!
What’s the most important project you are working on right now?
I’m working on wrapping up the Transform program, finalising the magazine you are currently reading and preparing for AREC17. Following that, I’m looking forward to producing more video content – contributor interviews, tips of the week and any extra surprises along the way.
Trend to watch in the industry?
The increase in personalisation and transparency is more valuable to me than doing things systematically and by the book, especially in brand representation. Prioritising these values will transform client and employee relationships.
Favourite quote or words to live by?
Neil deGrasse Tyson said, “There is no greater education than one that is self-driven.” Constantly be learning, and be curious.
Adam Hicks started out in real estate working for his family business, but 12 years on is raising the bar in property management. His agency, Hodges Ascot Vale, has won several franchise awards and the business is growing in line with his passion and hard work. Tell us a bit about yourself and your agency.
Our agency is part of the Hodges Corporate network and is the first Hodges agency in the north-west of Melbourne, located in the bustling suburb of Ascot Vale.
My business partner Aaron Leask and I opened the Ascot Vale Hodges office in January 2015. Aaron manages the sales department and I manage property management. With nine staff across both teams, we are very well established and experienced. We aim to provide the highest level of service and expertise in real estate for our local community.
With back-to-back awards for retention and new listings, our recognition is credit to our hard work and passion in real estate.
How did you get your start in real estate?
I’ve been working in the real estate industry for over 12 years. I started my career in my family business, Geoff Green Real Estate, and was very fortunate to have the opportunity to learn from the man himself. Geoff Green is a very well-respected, knowledgeable and successful agent and business owner in our community. During my time there I worked across all functions of the business and it has laid the foundations for my passion and success in our business today.
How is the market in your local area right now?
The market is hot; whether buying or selling, options and opportunity are abundant! Being so close to the Melbourne CBD, our quirky and very charming suburbs have something special and unique to offer. We are very fortunate to have such fantastic facilities providing convenience and lifestyle, all of which are extremely desirable.
Your agency has won multiple franchise awards, including #1 Property Management Office of the Year (2016) and has been the top PM office in listings and retention. How do you maintain such high standards?
High standards are a part of our culture; they are how we go about everything we do. We are passionate about people and real estate, and our passion drives our own personal expectations of the quality of our work.
What are the key features in maintaining healthy relationships with landlords and tenants?
Communication, respect and trust. We are managing our clients’ most valued assets and for that we understand that they need to feel comfortable and safe with our management.
Do you have a mentor, or someone who inspires you?
I have a couple – personal and professional – who have been a great support for me throughout my life and in my career. They are the people that I respect and trust to
HIGH STANDARDS ARE A PART OF OUR CULTURE; THEY ARE HOW WE GO ABOUT EVERYTHING WE DO.
give me advice and challenge me to look at things from a different perspective. They challenge my way of thinking, which facilitates personal and professional growth.
What changes do you see happening in property management in the next year?
Constant improvements to property management systems that make life easier for the portfolio manager and consumers. In turn this increases productivity for businesses, which enables property managers to manage a larger rent roll with greater ease.
How do you relax outside real estate, or maintain a work/ life balance?
Property management is very high pressure and fast-paced, so balance is a must! I enjoy keeping fit at the gym and spending time with my wife, son, family and friends – all of whom drive my desire for success when I am at work.
What’s next for your agency – do you have any goals or plans for this year?
Absolutely! Growth – that is what we set out to achieve every day. Our aim is to have an additional 100 properties by the end of 2017.
What advice would you give someone who is starting out in property management?
Property management is a very rewarding career. With challenges come accomplishments and experience, all of which lay the foundation for real estate success whether in property management or sales. Put your focus on relationships, ensure a high standard of work in all that you do, and plan effectively to create success. ■ SHANTELLE ISAAKS
PUT YOUR FOCUS ON RELATIONSHIPS, ENSURE A HIGH STANDARD OF WORK IN ALL YOU DO, AND PLAN EFFECTIVELY TO CREATE SUCCESS.
Aaron Laesk Adam Hicks