REALES­TATE.COM.AU LAUNCHES ‘PET PRO­FILES’ FOR TEN­ANTS AND PROP­ERTY MAN­AGERS

Elite Property Manager - - READER PROFILE -

reales­tate.com.au has launched ‘Pet Pro­files’ on 1form – a fea­ture that al­lows ten­ants to present their pet in the best light and saves prop­erty man­agers time when re­view­ing rental ap­pli­ca­tions. Ten­ants, prop­erty man­agers and land­lords were sur­veyed as part of a na­tional study on pet own­er­ship to help in­form ways reales­tate.com.au could make the rental process eas­ier.

The study found 48 per cent of prop­erty man­agers are spend­ing con­sid­er­able time re­search­ing an­i­mal breeds, tem­per­a­ment and per­son­al­ity when re­view­ing ap­pli­ca­tions. How­ever, it also re­vealed a large num­ber of ten­ants are not be­ing com­pletely hon­est about own­ing a pet when ap­ply­ing for a rental prop­erty.

In an ef­fort to help make the rental mar­ket more trans­par­ent, reales­tate.com.au worked closely with cus­tomers to cre­ate the Pet Pro­file fea­ture, al­low­ing ten­ants to in­clude a bio and pic­ture of their pet when ap­ply­ing for a prop­erty.

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