REALESTATE.COM.AU LAUNCHES ‘PET PROFILES’ FOR TENANTS AND PROPERTY MANAGERS
realestate.com.au has launched ‘Pet Profiles’ on 1form – a feature that allows tenants to present their pet in the best light and saves property managers time when reviewing rental applications. Tenants, property managers and landlords were surveyed as part of a national study on pet ownership to help inform ways realestate.com.au could make the rental process easier.
The study found 48 per cent of property managers are spending considerable time researching animal breeds, temperament and personality when reviewing applications. However, it also revealed a large number of tenants are not being completely honest about owning a pet when applying for a rental property.
In an effort to help make the rental market more transparent, realestate.com.au worked closely with customers to create the Pet Profile feature, allowing tenants to include a bio and picture of their pet when applying for a property.