5 TIPS TO WIN MORE BUSINESS & SECURE THE BEST TENANT
1 Be consistent in your online marketing. New properties with professional photos look great, but if your existing properties have old photos that were taken on an iPhone this could reflect poorly on your brand. Ninety-five per cent of prospective tenants will use photos to shortlist whether they attend an open for inspection1. 2 Use descriptive words in your listings to illustrate the benefits of the property, not just the features. Ninety-two per cent of tenants will use the description to shortlist which OFIs they attend2.
3 Include floor plans. Adding measurements to the floor plan will help prospective tenants know if their furniture will fit. Fifty-two per cent of tenants said listings would be improved if there was a floor plan3. 4 Landlords will pay to get a better rental return. Eightyfour per cent of landlords are willing to spend money on decorating or renovating their investment property – so speak to your landlord if improvements need to be made before advertising3. 5 Create a list of 75 things you do differently in your business. This is your unique selling proposition.