Elite Property Manager - - Growth -

1 Be con­sis­tent in your on­line mar­ket­ing. New prop­er­ties with pro­fes­sional pho­tos look great, but if your ex­ist­ing prop­er­ties have old pho­tos that were taken on an iPhone this could re­flect poorly on your brand. Ninety-five per cent of prospec­tive ten­ants will use pho­tos to short­list whether they at­tend an open for in­spec­tion1. 2 Use de­scrip­tive words in your list­ings to il­lus­trate the ben­e­fits of the prop­erty, not just the fea­tures. Ninety-two per cent of ten­ants will use the de­scrip­tion to short­list which OFIs they at­tend2.

3 In­clude floor plans. Adding mea­sure­ments to the floor plan will help prospec­tive ten­ants know if their fur­ni­ture will fit. Fifty-two per cent of ten­ants said list­ings would be im­proved if there was a floor plan3. 4 Land­lords will pay to get a bet­ter rental re­turn. Eightyfour per cent of land­lords are will­ing to spend money on dec­o­rat­ing or ren­o­vat­ing their in­vest­ment prop­erty – so speak to your land­lord if im­prove­ments need to be made be­fore ad­ver­tis­ing3. 5 Cre­ate a list of 75 things you do dif­fer­ently in your busi­ness. This is your unique sell­ing propo­si­tion.

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