Coach, Consultant and Trainer
QI've recently taken up a role as a BDM. I'm keen on educating myself and want to be the best I can be in my new role. What learning should I be focusing on?
AIt's great to see you looking to increase your skills. The key areas you need to focus on can be defined as the four Ps:
PRODUCT Educate yourself so you truly understand property management from an industry perspective. Then dig deep within your organisation to understand the service your business delivers, the benefit this provides to your clients and how this differs from your competition.
PERSON Educating yourself on different personality types will help you tailor your style to the individual. Consider the vast number of online resources around the DISC model as a starting point.
PLACE Become the expert on your market: average rent, vacancy, yield, market competition, tenant volume, investor doors.
PITCH You must take the above knowledge and craft it into a natural and skilled pitch. The best BDMs have 100 per cent of the tools, skills and product knowledge to close the deal.
With the right planning and solid prospecting, the above represents a recipe for success.
As this column is indeed called Ask the Coaches, may I also suggest investing in a coach as a great way to increase your skills and knowledge! Good luck with your new role.