BD MAS­TERY

Tara Brad­bury

Elite Property Manager - - CONTENTS - Tara Brad­bury is the Di­rec­tor of the BDM Academy, shar­ing her busi­ness de­vel­op­ment ideas and strate­gies with prop­erty man­age­ment BDMs and prin­ci­pals. For more in­for­ma­tion visit bd­macademy.com.au.

What if I told you that you could have any­thing you want in your ca­reer if you were pre­pared to do one thing? All you have to do is fo­cus on one key strat­egy each week for the next 12 months, and your year will be even big­ger and bet­ter than you could ever imag­ine! Here are the steps to help you get the most out of 2019.

Clar­ity & fo­cus Be clear about where your ca­reer is head­ing. To achieve suc­cess, you must write down your goals and tar­gets.

In­vest time in you Al­lo­cate 30 min­utes each day for per­sonal de­vel­op­ment and ed­u­ca­tion.

Be­lieve in your­self Back your­self 100 per cent and be the best BDM you can be. Make a com­mit­ment to pro­vid­ing ex­cep­tional ser­vice to your clients. Bot­tom line Know your bot­tom line and ne­go­ti­a­tion power. Life out­side work Cre­ate pos­i­tive work­ing habits and take time for a break. Ask your­self the tough ques­tion Ev­ery Fri­day ask your­self, ‘Have I moved for­ward in my ca­reer this week?'

Eat that frog Have you found your­self pro­cras­ti­nat­ing over dif­fi­cult de­ci­sions? Be­ing in­de­ci­sive is more dam­ag­ing than mak­ing a wrong de­ci­sion. Why should a client choose your agency? If you can't an­swer this ques­tion, per­haps your po­ten­tial cus­tomers can't ei­ther. Outsource Re­move du­ties that are im­pact­ing your skill set and tak­ing you away from your pas­sions. Re­view your com­peti­tors Try and find weak­nesses in what they do to use as Fre­quently Asked Ques­tions in your mar­ket­ing/list­ing ap­point­ment. In­vest­ment prop­erty spe­cial­ist Be­come good at telling peo­ple about your ca­reer and the agency. Pas­sion = Profit.

Prospect­ing is like a rub­ber

band The funny thing is we know what we need to do, but for some rea­son we al­low fear to hold us back.

Never as­sume Never as­sume your clients un­der­stand the prod­uct and ser­vice you are sell­ing 100 per cent.

Slow month When ap­praisals are slow, you need to mul­ti­ply your prospect­ing and pro­mo­tion ac­tiv­i­ties.

In­dus­try knowl­edge If you want to be the in­dus­try ex­pert, you need to be pre­pared to in­vest the time and ed­u­cate your­self.

Em­brace change Be brave enough to get out of your com­fort zone and try new things, new ideas, new prod­ucts, new ser­vice, new ev­ery­thing!

In­tegrity Make sure the en­tire team al­ways acts with the high­est lev­els of in­tegrity.

Feed the en­ergy Sur­round your­self with pos­i­tive, en­er­getic and en­thu­si­as­tic peo­ple. The clock is tick­ing Take the time to think about what you can do to speed up and pro­vide a more ef­fi­cient ser­vice. Next hol­i­day It's al­ways best to have a hol­i­day booked in ad­vance as it helps to give you some­thing to work to­wards. Have a client re­lease dis­cus­sion with the team Re­view and re­lease any clients that are putting your busi­ness at risk, im­pact­ing your team's men­tal health and cost­ing you money. Give back to your com­mu­nity Try and com­mit to any­where from three to five events each year and get the team in­volved. Track your suc­cess If you are a vis­ual per­son, make sure it is up in front of you and reg­u­larly in your face. Never stop hav­ing fun Smile and en­cour­age the team to get in­volved. Mis­takes are an im­por­tant part of growth Un­der­stand that it is OK to make mis­takes. If you want to stum­ble onto that mil­lion-dol­lar idea, you must try new things. Show your cus­tomers ap­pre­ci­a­tion All your clients have a choice; they have

LIGHTBULB MO­MENTS MAKE SURE YOU HAVE A NOTE­BOOK OR MO­BILE DE­VICE AROUND TO CAP­TURE THE FLASHES OF IN­SPI­RA­TION.

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