We hear talk of real estate and property management disruption from technology every day. And we've all seen and heard of the new platforms, programs and apps that are changing different elements of how we work.
But what we don't hear is the future vision of the industry from the industry itself. What do we want it to look like? What kind of five-star service do we believe we could deliver in property management if we were technologically enabled to save time and money and offer more? And how would we charge for that?
To date, the proptech conversation has been dominated by the start-ups and venture capitalists.
It's time to talk about how technology – whether a startup or an established business – is going to help accelerate the pace of change and deliver exponentially better service to our customers.
I was privileged to speak at a recent REINSW Future of Proptech event where the industry gathered with more than 20 proptech start-ups. The discussion was a robust debate about how the industry could support and work more closely with proptech.
Rockend has been part of this industry for close to 40 years. We started as a trust accounting software application and have steadily broadened and evolved our technology offerings to help property management and strata management businesses simplify their day at work.
We see the innovation that is occurring within the startup space as a tremendously exciting opportunity. We welcome innovation in proptech and see ourselves as a channel and partner to the new innovators. We see our 55,000 active users base being a great opportunity as a business channel for any proptech business looking to launch.
We currently have 11 partners tightly integrated in Property Tree, our cloud property management software, via our API. They have been selected based on their ability to solve customer problems and meet the everincreasing needs and demands of agencies.
For us at Rockend, the real challenge comes not from how we wrestle with the technology but how agencies can harness the technology-driven changes and the increased customers' expectations that are upon them, which are putting huge pressures on their existing business model. That's a challenge we're actively leaning in to.
In April 2019 we will be running an industry hackathon that will bring together local proptech talent and key agencies. We want to help identify and solve problems currently being faced by the industry.
A recent innovation survey conducted by Rockend at the Property Management Conference (PMC), held on the Gold Coast, showed the biggest area ripe for technology overhaul as suggested by property managers is simplifying the process and time spent on managing property keys and the overall inspection process.
We will support the best proptech ideas with grants, resources, office space and mentoring. Together with the 2018 State of the Australian Property Management Industry report which comes out soon, we see ourselves as a rich source of ideas, insights and channel to market for innovative start-ups.
And when we start talking about opportunities this way, the future sounds not scary but exciting indeed!
WE SEE THE INNOVATION THAT IS OCCURRING WITHIN THE STARTUP SPACE AS A TREMENDOUSLY EXCITING OPPORTUNITY.