RE­VIEW, RE­SET, RE­FO­CUS

Kur­tis Pirotta

Elite Property Manager - - CONTENTS - KUR­TIS PIROTTA Kur­tis Pirotta is the Prop­erty Man­age­ment Am­bas­sador for realestate.com.au.

Each Christ­mas we head to Yamba in north­ern New South Wales to get away from it all. It’s an amaz­ing place to chill out; the beach vibe is real, and the Stone & Woods are cold. And it’s on Main Beach in Yamba each year that I set my goals for the year ahead.

Tra­di­tion­ally, I set my­self four key ob­jec­tives each year that I hope to achieve. Set­ting goals is not a new con­cept, but I learnt very early in life that a vi­sion with­out a plan is just a dream.

In the busi­ness world, there are three things I al­ways rec­om­mend you keep in mind when set­ting goals:

1 Have a clear plan

2 Think like your cus­tomer 3 Pro­vide pow­er­ful in­for­ma­tion

To­day, when I travel around the coun­try, I see a trend that I can’t ig­nore. Peo­ple work for peo­ple, not brands. Great lead­ers at­tract great peo­ple and those peo­ple stay. It in­spires me con­stantly, and I’m of­ten hum­bled be­cause it re­minds me of how lucky we are to work in an in­dus­try that is peo­ple fo­cused.

What are your goals for 2019? How are you at­tract­ing new land­lords, ten­ants and prop­erty man­agers into your busi­ness?

It wasn’t too long ago that we were talk­ing about the dig­i­tal in­ter­view; how con­sumers are

IN 2013, HAR­VARD BUSI­NESS RE­VIEW CON­CLUDED THAT 57 PER CENT OF CON­SUMERS’ DE­CI­SIONS HAD BEEN MADE BE­FORE THEY EVEN MAKE CON­TACT WITH YOU.

check­ing us out on­line be­fore they even de­cide to do busi­ness with us. In 2013, Har­vard Busi­ness Re­view con­cluded that 57 per cent of con­sumers’ de­ci­sions had been made be­fore they even make con­tact with you. Which, when you think about it, we do all the time when we’re shop­ping on­line, book­ing a ho­tel or choos­ing a fam­ily den­tist.

Af­ter speak­ing to many prop­erty man­age­ment teams across the coun­try, it’s clear that there’s a huge op­por­tu­nity in this space for both agen­cies and busi­ness de­vel­op­ment man­agers. When con­sumers are search­ing for a prop­erty man­age­ment busi­ness, they typ­i­cally start by search­ing in the same area as their in­vest­ment, look­ing for agen­cies that are ad­ver­tis­ing sim­i­lar prop­er­ties to theirs.

To en­sure you are in­ter­cept­ing these searches and stay­ing top of mind to con­sumers, it’s re­ally im­por­tant to main­tain a strong on­line pres­ence. If you think yours is out of date or needs at­ten­tion, this is some­thing to fac­tor in when set­ting your goals for the year ahead.

The Christ­mas break is the per­fect time to en­sure your dig­i­tal pro­file is clean and up to date. It’s worth re­view­ing things like your realestate.com. au agent and agency pro­files, your web­site pro­file and your Face­book and LinkedIn pro­files. Hav­ing con­sis­tency on­line re­ally helps con­sumers get to know you be­fore they meet you.

Over the Christ­mas break, you can guar­an­tee there will be many BBQ con­ver­sa­tions with fam­ily and friends about their real es­tate ex­pe­ri­ences, good and bad. In to­day’s world it’s rare that some­thing is taken at face value, so you can bet those ca­sual con­ver­sa­tions will lead into on­line re­search.

There’s no doubt the hol­i­day pe­riod is the best time to re­view, re­set and re­fo­cus. All that’s left to do from here is:

1 Find a spe­cial place for you to gather your thoughts

2 Get a nice cold drink, in my case a Stone & Wood

3 Get your phone

4 Open Notes

5 And start cap­tur­ing your goals for 2019

HAV­ING CON­SIS­TENCY ON­LINE HELPS CON­SUMERS GET TO KNOW YOU BE­FORE THEY MEET YOU.

IF YOU THINK YOUR ON­LINE PRES­ENCE IS OUT OF DATE OR NEEDS AT­TEN­TION, THIS IS SOME­THING TO FAC­TOR IN WHEN SET­TING YOUR GOALS FOR THE YEAR AHEAD.

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