REVIEW, RESET, REFOCUS
Each Christmas we head to Yamba in northern New South Wales to get away from it all. It’s an amazing place to chill out; the beach vibe is real, and the Stone & Woods are cold. And it’s on Main Beach in Yamba each year that I set my goals for the year ahead.
Traditionally, I set myself four key objectives each year that I hope to achieve. Setting goals is not a new concept, but I learnt very early in life that a vision without a plan is just a dream.
In the business world, there are three things I always recommend you keep in mind when setting goals:
1 Have a clear plan
2 Think like your customer 3 Provide powerful information
Today, when I travel around the country, I see a trend that I can’t ignore. People work for people, not brands. Great leaders attract great people and those people stay. It inspires me constantly, and I’m often humbled because it reminds me of how lucky we are to work in an industry that is people focused.
What are your goals for 2019? How are you attracting new landlords, tenants and property managers into your business?
It wasn’t too long ago that we were talking about the digital interview; how consumers are
IN 2013, HARVARD BUSINESS REVIEW CONCLUDED THAT 57 PER CENT OF CONSUMERS’ DECISIONS HAD BEEN MADE BEFORE THEY EVEN MAKE CONTACT WITH YOU.
checking us out online before they even decide to do business with us. In 2013, Harvard Business Review concluded that 57 per cent of consumers’ decisions had been made before they even make contact with you. Which, when you think about it, we do all the time when we’re shopping online, booking a hotel or choosing a family dentist.
After speaking to many property management teams across the country, it’s clear that there’s a huge opportunity in this space for both agencies and business development managers. When consumers are searching for a property management business, they typically start by searching in the same area as their investment, looking for agencies that are advertising similar properties to theirs.
To ensure you are intercepting these searches and staying top of mind to consumers, it’s really important to maintain a strong online presence. If you think yours is out of date or needs attention, this is something to factor in when setting your goals for the year ahead.
The Christmas break is the perfect time to ensure your digital profile is clean and up to date. It’s worth reviewing things like your realestate.com. au agent and agency profiles, your website profile and your Facebook and LinkedIn profiles. Having consistency online really helps consumers get to know you before they meet you.
Over the Christmas break, you can guarantee there will be many BBQ conversations with family and friends about their real estate experiences, good and bad. In today’s world it’s rare that something is taken at face value, so you can bet those casual conversations will lead into online research.
There’s no doubt the holiday period is the best time to review, reset and refocus. All that’s left to do from here is:
1 Find a special place for you to gather your thoughts
2 Get a nice cold drink, in my case a Stone & Wood
3 Get your phone
4 Open Notes
5 And start capturing your goals for 2019
HAVING CONSISTENCY ONLINE HELPS CONSUMERS GET TO KNOW YOU BEFORE THEY MEET YOU.
IF YOU THINK YOUR ONLINE PRESENCE IS OUT OF DATE OR NEEDS ATTENTION, THIS IS SOMETHING TO FACTOR IN WHEN SETTING YOUR GOALS FOR THE YEAR AHEAD.