ELLE (Australia)

HOW TO TURN YOUR BLOG INTO A BUSINESS

- WITH TASH SEFTON AND ELLE FERGUSON, CREATORS OF THEY ALL HATE US

Our blog started as a hobby and love of things that inspired us. We didn’t start it because we wanted fame or to feed our ego; it was genuine from the very beginning. We were able to turn our hobby into a business because we worked in the industry and gained a lot of knowledge first. When we noticed a gap in the market, we were able to strategica­lly build a business around the idea.

Trusting your instincts is a big one, and if you’re really passionate about something, drive will help you succeed. We try not to look at the noise around us; we keep to ourselves and focus purely on our business. On a journey like this, you’ll come across plenty of people who want to bring you down, but hard work always pays off. Finding a mentor is a big help, too; it doesn’t have to be someone you have access to either – read their books and interviews, watch their TED talks, and always listen and learn.

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