HOW TO FIND YOUR INTERIOR AESTHETIC

When [my husband] Russel and I started Koskela in 2000, we took a leap of faith, leaving the corporate world to follow our dream. We’ve always trusted our own judgement, both when creating our business and when it comes to more visceral things, like nailing our design aesthetic. It influences everything we do, and the products we make and sell. Here’s how to find your own. BUY LESS, but buy well.

TAKE THE TIME to think about what you’re buying and what your future needs might be.

DON’T FOLLOW TRENDS; find the things that mean something to you. Explore how items are made and who made them – that way they’ll be of more value to you.

BE BRAVE – if you love it, it doesn’t matter if it’s not what everyone else is buying.

DON’T THINK THAT THIS ALL HAS TO HAPPEN OVERNIGHT. It can be more fun to take time collecting things that have meaning to you.